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Rubriek: Marketing

paperback Engels20169783319343532 10-9-2016
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.  Meer
€ 180,99
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gebonden Engels20179783319587820 17-7-2017
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.  Meer
€ 72,15
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gebonden Engels20189783319639154 17-1-2018
This book provides users with cutting edge methods and technologies in the area of  big data and visual analytics, as well as an insight to the big data and data analytics research conducted by world-renowned researchers in this field.  Meer
€ 168,99
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paperback Duits20059783409142847 28-7-2005
Auch im Vertrieb gilt: Fachwissen allein ist nicht genug. Gezieltes Selbstmarketing heißt deshalb das Geheimnis erfolgreicher Verkäufer.  Meer
€ 57,06
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gebonden Engels20189783319775494 26-4-2018
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.  Meer
€ 138,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20159783319169422 27-5-2015
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319378725 27-8-2016
This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video platform—with emphasis on the strategies and building blocks for deployment and advancement.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319383101 17-9-2016
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers.  Meer
€ 60,99
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paperback Engels20189783319804996 20-6-2018
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive.  Meer
€ 84,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319370569 23-8-2016
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience.  Meer
€ 60,99
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paperback Engels20169783319366777 6-10-2016
Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past.  Meer
€ 60,99
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paperback Engels20189783319856995 1-8-2018
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.  Meer
€ 72,15
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gebonden Engels20159783319162164 10-4-2015
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031332487 5-10-2023
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.  Meer
€ 50,80
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20249783031596360 22-6-2024
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.  Meer
€ 43,68
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gebonden Engels20159783319134390 24-3-2015
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative.  Meer
€ 60,99
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gebonden Engels20159783319113753 14-1-2015
​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.  Meer
€ 60,99
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gebonden Engels20149783319118444 1-12-2014
​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319386782 29-10-2016
​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319397313 9-9-2016
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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