Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 876 van 14.647 resultaten
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Gebonden EN12-07-20189789813271074
What is the business configurations in agribusiness system? Is not the power likely to focus on a restricted number of big manufacturers, and on a much more limited number of distributors? How to design the future role of the SME and producers?… Meer
€ 132,63
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Paperback EN10-05-20199789813275997
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution… Meer
€ 37,56
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€ 139,94
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Gebonden EN27-01-20129789814383264
geen beschrijving beschikbaar
€ 104,84
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Paperback EN28-08-20149789814619479
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments… Meer
€ 59,50
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Gebonden EN08-11-20169789814678193
This book aims to provide comprehensive empirical and theoretical studies of expanding fandom communities in East Asia through the commodification of Japanese, Korean and Chinese popular cultures in the digital era… Meer
€ 180,89
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Gebonden EN19-11-20159789814696340
geen beschrijving beschikbaar
€ 264,26
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Gebonden EN24-03-20259789819801534
These days, the term "gamification" is increasingly, and at the same time, widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations… Meer
€ 161,88
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Paperback EN15-08-20259789819807512
In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient… Meer
€ 81,44
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Gebonden EN11-12-20199789811213052
"China has achieved an economic miracle in the past four decades. This book is a tour de force of scholarship, demonstrating and explaining how such a miracle came about through a comprehensive examination and review of the development of a city, Shunde, in China… Meer
€ 81,44
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Gebonden EN28-07-20209789811216183
This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and… Meer
€ 52,19
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Paperback EN07-09-20209789811218385
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their… Meer
€ 44,88
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Gebonden EN18-09-20209789811219016
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money… Meer
€ 81,44
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Paperback EN20-08-20209789811220104
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content… Meer
€ 52,19
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Paperback EN15-06-20209789811222719
China is surging in the tech race — and will continue to outperform the United States. The rising power has done exceptionally in Super Apps, bullet trains, 5G, electric vehicles, digital currency, smart cities, blockchain applications, and quantum communications in space, among others… Meer
€ 52,19
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Paperback EN25-02-20219789811232473
The evergreen debate over government's involvement in business continues in earnest. Participants straddle all stakeholder groups, from the state itself to the private sector to the public at large. Add to that debate increasing globalisation, and now de-globalisation, and the advent of… Meer
€ 66,81
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Gebonden EN21-04-20229789811249624
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success… Meer
€ 118,–
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Gebonden EN03-11-20229789811254475
The global public health crisis of COVID-19 highlights the importance of digital technology. The digital economy is also booming during the pandemic, which has become one of the major driving forces of economic recovery… Meer
€ 118,–
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Paperback EN05-10-20239789811274466
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students… Meer
€ 81,44
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Paperback EN05-10-20239789811274503
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students… Meer
€ 81,44
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