Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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TOP 5 Marketing

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN09-01-20239781032005447
The last twenty years have witnessed an astonishing transformation: the fight against corruption has grown from a handful of local undertakings into a truly global effort. Law occupies a central role in that effort and this timely book assesses the challenges faced in using law as it too morphs from… Meer
€ 64,60
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Paperback EN18-06-20219781032005591
Walking around the commercial streets of New York, San Francisco, Milan, London, or Paris and looking at the succession of multinational chain stores’ windows, you can easily forget what country you are in. However, if you hear the small talk among the employees, you hear very different stories… Meer
€ 63,15
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Paperback EN31-12-20219781032009414
Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging… Meer
€ 55,92
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Gebonden EN31-12-20219781032010243
Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging… Meer
€ 249,65
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Paperback EN09-01-20239781032019994
Accounting education ought to prepare future professionals to enter a principles-based, rules-oriented field of activity wherein technical knowledge of accounting standards (principles, rules and decision procedures) and ethical awareness (the capacity to discern moral issues and resolve ethical… Meer
€ 64,60
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Paperback EN27-05-20249781032021904
The Impact of Corporate Social Responsibility: Corporate Activities, the Environment and Society adds to the current debate on the societal-level impacts of corporate social responsibility (CSR). This edited volume offers conceptual and empirical contributions highlighting various dimensions of CSR… Meer
€ 64,60
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Gebonden EN24-02-20229781032140254
This book explains the definition, concepts, practices and procedures of Free Zone operations; how they are created, how they operate, and their benefits to the global and national economy. Readers will be able to understand why Free Zones exist, their role in the development and maintenance of… Meer
€ 432,34
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Gebonden EN27-06-20239781032127712
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing… Meer
€ 249,65
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Gebonden EN22-08-20249781032207070
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies… Meer
€ 212,06
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Paperback EN26-06-20239781032208893
Authentic Excellence for Organizations explores organizational culture from a values-based perspective and applies the psychological principles of values-based flourishing to organizations. Integrating the principles of Giving Voice to Values (GVV) and Authentic Excellence (AX), this book provides a… Meer
€ 50,14
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Paperback EN09-10-20249781032160641
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology… Meer
€ 32,79
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Gebonden EN29-07-20229781032218113
Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital… Meer
€ 101,71
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Gebonden EN07-09-20239781032218366
The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design… Meer
€ 249,65
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Paperback EN30-09-20219781032173559
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process… Meer
€ 68,93
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Paperback EN01-06-20229781032222325
This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors… Meer
€ 55,92
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Paperback EN30-09-20219781032175652
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity… Meer
€ 37,13
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Gebonden EN19-10-20259781032224978
Ever since its establishment by USDA regulation in the mid-1980s, the Institutional Animal Care and Use Committee (IACUC) has evolved as the premier instrument of animal welfare oversight within research institutions in the United States… Meer
€ 181,70
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Paperback EN25-09-20239781032225173
The issue of sustainability is characterised as a ‘wicked problem’ in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures… Meer
€ 61,70
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Paperback EN13-12-20219781032236575
Dozens of judicial opinions have held that shareholders own corporations, that directors are agents of shareholders, and even that directors are trustees of shareholders’ property. Yet, until now, it has never been proven. These doctrines rest on unsubstantiated assumptions… Meer
€ 68,93
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Paperback EN13-12-20219781032240190
This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy laws, and employment laws of the UK and the US, with a particular focus on how extant employee rights are treated when a debtor employer initiates corporate insolvency proceedings… Meer
€ 68,93
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