Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
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-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
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When digital becomes human
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€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
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5

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Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
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De Offertebijbel
Saskia Kerkhof
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Marketing Top Models
Frederik Picard
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Schakel - Leiderschap in marketing
Irene van Cappellen
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Reserveer nu

Online marketing is stuk
Chantal Smink
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Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
Verwacht 04-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN07-06-20249781032586489
The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy. The pandemic wave soon became an endemic and the organizations adapted themselves to the new ways of doing business… Meer
€ 71,15
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Gebonden EN17-12-20249781032591346
*Winner of the ‘Research of the Year’ award at the 2025 Sport Positive Awards* This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity… Meer
€ 257,76
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Paperback EN14-05-20259781032596136
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how… Meer
€ 82,58
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Paperback EN10-04-20249781032601199
What's a good company? Environmental, Social and Governance (ESG) investing is transforming the world of business and finance. Investors are using data on issues like climate and diversity to enhance returns and make an impact. But with scepticism creeping in, how far can we trust the numbers?… Meer
€ 54,90
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Gebonden EN07-06-20249781032603704
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences… Meer
€ 251,60
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Paperback EN16-10-20269781032609195
Sustainable development is a major challenge of our times. The conditions necessary for sustainable transformation cut across all economic entities and sectors that operate on macro- and micro-economic scales, both nationally and internationally… Meer
€ 72,64
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Gebonden EN14-05-20259781032621319
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how… Meer
€ 251,60
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Gratis verzonden
Gebonden EN12-03-20249781032631516
The issue of riba, that is, interest/the "excess" or "surplus" on loans is crucial for both Islamic and non-Islamic countries. Western economic systems use interest to distribute financial resources efficiently for investment and/or consumption, while Islamic economies pursue a completely different… Meer
€ 257,76
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Gebonden EN15-05-20249781032641362
There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world?… Meer
€ 257,76
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Gebonden EN20-06-20259781032665696
No sector can escape the challenge of the climate crisis. This book brings together a team of academic experts to urgently examine the intersection of sustainability and the Cultural and Creative Industries (CCIs), particularly within the framework of Sustainable Development Goal 12 (SDG 12)… Meer
€ 257,76
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Gebonden EN04-04-20249781032685595
This book analyses the seminal role of megaprojects for sustainable development, and the related, complex challenges they bring. It provides insights into the growing social responsibilities that megaprojects have, not only to be environmentally sustainable, but also towards the multitude of… Meer
€ 257,76
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Gebonden EN28-10-20249781032701387
Takahashi reconstructs the key blocks of one of the founders of the institutional school, John R. Commons’ theories of the evolution of capitalism and of institutional change by taking the concept of transaction as a central point of departure… Meer
€ 257,76
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Gebonden EN03-06-20249781032703367
The world is at a critical juncture where our industrial and economic principles have to be reshaped. Three major transitions are underway: towards the use of alternative energy sources, towards carbon-neutral and sustainable production, and towards digitalised manufacture and distribution… Meer
€ 251,60
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Paperback EN06-08-20249781032708928
Shortlisted for the Business Book Awards 2025 in the Change & Sustainability Category Our planet has never been smaller. Technological advancements have compressed time and space, making the world more immediate and interconnected… Meer
€ 50,53
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Gebonden EN17-09-20259781032727868
This book explores the psychological impact of climate change on organisations and individuals, encouraging the reader to consider the ways in which they can take action to address this critical issue… Meer
€ 251,60
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Gebonden EN01-03-20249781032730363
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming… Meer
€ 218,94
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Gebonden EN05-02-20249781032734569
This second book in the EFMD Management Education series explores business schools’ increasing focus on, and search for, meaningful societal and economic research impact. This involves, in particular, co-operation and collaboration in both knowledge creation and implementation of the findings of… Meer
€ 76,75
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Paperback EN27-12-20249781032748313
Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression… Meer
€ 54,90
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Gebonden EN03-04-20259781032756707
Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate, and manage event sustainability issues and impacts and to use the event for good – events of any style and scale, anywhere in the… Meer
€ 251,60
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Paperback EN30-04-20259781032763361
Climate change is the greatest market failure in world history and thus the most urgent challenge in the world of business for the foreseeable future. This book brings together experts to shed light on the historical impact of business on climate change and of climate change on business… Meer
€ 81,12
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