Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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The Ethics of Collecting Trauma offers an interdisciplinary dialogue on the ethics of contemporary museums that are involved in collecting moments of collective trauma. Including a range of international contributions, the volume explores the ethics of collecting material that documents contemporary… Meer
This book provides insight into the impact the 2007/8 financial crisis and subsequent Great Recession had on American fiction. Employing an interdisciplinary approach which combines literary studies with anthropology, economics, sociology, and psychology, the author attempts to gauge the changes… Meer
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings… Meer
There are many studies confirming the relationship between financial systems and economic development, but there are few which examine the degree to which financial systems a) impact the quality of information, b) influence sound corporate governance, c) ensure effective mechanisms of risk… Meer
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level… Meer
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world… Meer
This book discusses private policing conducted by fraud examiners and financial crime specialists when there is suspicion of white-collar crime. The theory of convenience applies to the suspected crime, while the maturity model applies to the conducted investigation… Meer
This book introduces a study of ethics and values to develop a deeper understanding of markets, business, and economic life. Its distinctive features include a thorough integration of personal and institutional perspectives; applied ethics and political philosophy; and philosophy, business, and… Meer
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing… Meer
This book offers an accurate and updated approach to the main contributions of cosmopolitan biolaw in relation to sustainability, global governance, organizational health care economics and COVID-19. Bringing together different robust and dense biojuridical epistemologies to analyze key bioethical… Meer
Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes… Meer
Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes… Meer
When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not clothes… Meer
Wicked World advocates the need to acknowledge the complex contexts in which managers, professionals and policymakers operate. Conventional tools do not serve us well in these new contexts and regularly aggravate the situation… Meer
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic… Meer
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied… Meer
World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well… Meer
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business and are used in a wide variety of industries, ranging from entertainment and social networking to information technology, tourism, education, agriculture, healthcare… Meer
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business and are used in a wide variety of industries, ranging from entertainment and social networking to information technology, tourism, education, agriculture, healthcare… Meer
Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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