Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social media practices, and on creating high-quality content… Meer
This book focuses on the legitimacy of corporate power wielded by corporate groups, integrating legal doctrine, economic analysis, and theoretical approaches. It reassesses how corporate groups can maintain legitimacy whilst exercising corporate power… Meer
Corruption often flourishes in times of uncertainty and crisis. When institutions and oversight are weak, and public trust low, corruption can thrive and undermine how societies respond to the crisis… Meer
The 2020s present a decade of unprecedented disruption. We have now reached a point where people are overwhelmed and numb to the ever-present news of threat after threat, and challenge after challenge… Meer
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis… Meer
Based on theories discussion, policy analysis, and case studies, this title examines green consumption in China from both the macro level of policy evolution and the micro level of community participation and implementation… Meer
This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital… Meer
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed… Meer
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else… Meer
This book highlights the role of community trusts in social licencing through the lens of mining and mining disputes in South Africa. Employing elements of trust, acceptance and elite interaction as a framework, this book critically investigates the underlying dynamics of community development… Meer
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies… Meer
The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the… Meer
The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy. The pandemic wave soon became an endemic and the organizations adapted themselves to the new ways of doing business… Meer
This book takes degrowth theorising in the direction of honouring collaboration, creating new dialogues and emphasising growth and human capacities. Traditionally, degrowth theorising has focussed on reduction and non‑growth… Meer
As the impact of climate change becomes more evident and dire, business leaders, educators, students, and academic leaders are deciding what they need to change and do to survive and thrive in a new and dramatically different environment… Meer
*Winner of the ‘Research of the Year’ award at the 2025 Sport Positive Awards* This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity… Meer
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media… Meer
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how… Meer
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand… Meer
What's a good company? Environmental, Social and Governance (ESG) investing is transforming the world of business and finance. Investors are using data on issues like climate and diversity to enhance returns and make an impact. But with scepticism creeping in, how far can we trust the numbers?… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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