Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 135 van 12.030 resultaten
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Gebonden EN12-11-20159781466696396
Supply Chain Management (SCM) has always been an important aspect of an enterprise's business model and an effective supply chain network is essential to remaining competitive in a global environment… Meer
€ 465,73
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Paperback EN14-02-20119781440511417
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and… Meer
€ 15,38
Levertijd ± 11 werkdagen
Gebonden EN25-07-20249781440877667
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms . Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines… Meer
€ 101,74
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Paperback EN01-06-20179781444788587
What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value… Meer
€ 19,69
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Paperback EN06-11-20149781447285342
A masterclass in out-thinking the competition. Meer
€ 19,69
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Paperback EN26-09-20149781446304891
Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have… Meer
€ 24,01
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Paperback EN11-07-20199781989638262
Buy One Get One Free… Discover how to leverage the goldmine of social media marketing and turn your business into a money machine Holy Moly… Did you know that Facebook Inc. (Facebook, Whatsapp and Instagram) is worth over 500 billion dollars by now?! Those are simply 3 apps on your phone!… Meer
€ 35,44
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Paperback EN06-10-20229781529420173
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide… Meer
€ 29,78
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Gebonden EN20-02-20259781501370984
This book is about Lady Gaga's branding-the stories that inform it and the ideas that shape her public image. Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? These questions guide Nelligan's discourse and textual analyses of Gaga's media interviews, product… Meer
€ 152,11
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Paperback EN30-10-20259781501374449
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history… Meer
€ 49,67
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Paperback EN30-06-20229781501392276
Art Markets, Agents and Collectors brings together a wide variety of case studies, based on letters and detailed archival research, which nuance the history of the art market and the role of the collector within it… Meer
€ 41,46
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Gebonden EN25-02-20219789811221712
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today… Meer
€ 81,47
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Paperback EN25-02-20219789811222177
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today… Meer
€ 37,58
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Gebonden EN28-06-20239789811268175
Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value… Meer
€ 81,47
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Paperback EN05-10-20239789811274480
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students… Meer
€ 81,47
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Paperback EN13-11-20259781538167120
Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell’s practical textbook presents frameworks for successful integrated PR campaigns across organization types… Meer
€ 35,46
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Paperback EN29-01-20259781538175583
This book’s critical analyses of Amazon.com trace the political economy of the platform, the practices of resistance that laborers and activists have employed against it, the broader cultural impacts it has had on everyday life, and its broader environmental impacts on the world. Meer
€ 51,37
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Gebonden EN11-12-20259781538195192
Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands. This book addresses the most important challenge for today's… Meer
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Gebonden EN21-05-20259789811292095
This book addresses how decision-makers can respond to cross-sector challenges that become prevalent in the wake of global crises. The recent COVID-19 pandemic is one such example of an ongoing global crisis with multifaceted dimensions… Meer
€ 198,52
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Paperback EN11-12-20069781844803279
Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market… Meer
€ 161,27
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