Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 142 van 12.030 resultaten
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Paperback EN02-10-20239783031139581
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN24-09-20229783031145742
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Gebonden EN30-10-20229783031153310
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal… Meer
€ 55,89
Levertijd ± 9 werkdagen
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Gebonden EN02-01-20239783031156663
This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context… Meer
€ 55,89
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Paperback EN23-09-20229783031170362
This book constitutes the proceedings of the 7th International Conference on Digital Economy, ICDEc 2022, which took place in Bucharest, Romania, in May 2022. The 15 full papers included in this volume were carefully reviewed and selected from 44 submissions… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Gebonden EN13-03-20249783031173653
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and… Meer
€ 234,99
Levertijd ± 16 werkdagen
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Gebonden EN04-05-20239783031178627
Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate… Meer
€ 208,39
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Paperback EN23-03-20249783031182174
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts… Meer
€ 205,74
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Gebonden EN02-01-20239783031186622
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular… Meer
€ 264,99
Levertijd ± 9 werkdagen
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Gebonden EN29-01-20239783031198854
This book presents a selection of the best papers from the 16th International Conference on Business Excellence, “New Challenges of the Century. Digital Economy and the Green Revolution” (ICBE 2022), held in Bucharest, Romania, in March 2022… Meer
€ 240,99
Levertijd ± 9 werkdagen
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Paperback EN13-03-20249783031209130
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing… Meer
€ 55,89
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Gebonden EN12-03-20239783031215452
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing… Meer
€ 55,89
Levertijd ± 9 werkdagen
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Gebonden EN16-02-20249783031498763
It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to… Meer
€ 96,99
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Paperback EN01-06-20259783031510403
This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023… Meer
€ 48,99
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Gebonden EN26-06-20249783031515231
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products. The book covers the historical development of these intermediaries and explores their current state… Meer
€ 117,99
Levertijd ± 16 werkdagen
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Gebonden EN05-03-20249783031525919
This book provides a methodology, grounded in prior research, for analyzing supply chain vulnerabilities and determining appropriate strategic sourcing approaches firms can adopt for managing risk and ensuring supply chain resilience. Supply chain risk affects firms in a multitude of ways… Meer
€ 49,79
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Paperback EN03-07-20259783031584312
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea… Meer
€ 264,99
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Gebonden EN12-11-20249783031595349
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical… Meer
€ 293,49
Levertijd ± 16 werkdagen
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Paperback EN22-06-20249783031596360
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies… Meer
€ 47,35
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Paperback EN24-07-20259783031607110
This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned with academia represented by Professor Lidia Andrades, who has brought together recognized international… Meer
€ 48,99
Levertijd ± 9 werkdagen
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