Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN14-10-20269781041073376
Drawing on insights from Lean practitioners, faculty, and researchers worldwide, and using the COVID-19 pandemic as a key example, this book explores the challenges and opportunities that arise in higher education during times of crisis… Meer
€ 56,35
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN02-11-20269781041169185
Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-10-20269781041119159
In a world of increasing complexity and disruption, many change efforts stall or have only surface impact, as they 'bypass' or overlook the deeper patterns holding systems back. These patterns often stem from the unresolved past… Meer
€ 47,61
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-10-20269781041133933
In a world of increasing complexity and disruption, many change efforts stall or have only surface impact, as they 'bypass' or overlook the deeper patterns holding systems back. These patterns often stem from the unresolved past… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-10-20269781041198086
Sustainability is often described as urgent, complex, and transformative. In practice, it is frequently experienced as fragmented, abstract, or difficult to translate into decisions. Many organisations are not lacking intent; they are lacking clarity about how sustainability fits into governance… Meer
€ 56,35
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-10-20269781041215394
Sustainability is often described as urgent, complex, and transformative. In practice, it is frequently experienced as fragmented, abstract, or difficult to translate into decisions. Many organisations are not lacking intent; they are lacking clarity about how sustainability fits into governance… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN07-09-20159781137024817
Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations… Meer
€ 31,49
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN13-06-20139781137276612
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. Meer
€ 55,89
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN11-10-20129781137278753
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a… Meer
€ 74,19
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN20-03-20139781137306951
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN15-12-20149781137324238
Cloud Systems in Supply Chains explores the risks that could face supply chain firms if their implementation of cloud systems is not carefully managed or if not appropriately selected and supported. This volume aids supply chain firms in ensuring that their cloud system activities are positioned to… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN16-12-20139781137340689
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them… Meer
€ 74,19
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN20-01-20159781137347176
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN24-02-20149781137368706
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN25-11-20139781137369000
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN19-08-20149781137404244
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-11-20149781137404275
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN11-06-20159781137404367
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN30-11-20159781137405654
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural)… Meer
€ 171,79
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN09-12-20149781137444202
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Meer
€ 55,89
Levertijd ± 9 werkdagen
Gratis verzonden

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