Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 38 van 12.861 resultaten
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Gebonden EN30-11-20039781402076138
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real… Meer
€ 180,99
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Gebonden EN06-10-20039781403905192
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound… Meer
€ 92,49
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Gebonden EN10-10-20039781403905208
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their… Meer
€ 61,99
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Gebonden EN12-05-20049781403906823
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known… Meer
€ 122,99
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Gebonden EN23-05-20059781403946195
Outsourcing has become one of the most important trends used in managing the enterprise during the last ten years and is now transforming the corporation. At the same time, it is one of the most talked about and hotly debated topics of our times… Meer
€ 122,99
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Paperback EN01-01-19959781403972125
For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play , Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England… Meer
€ 61,99
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Gebonden EN20-12-20069781403974709
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to… Meer
€ 61,99
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Gebonden EN27-04-20069781403998682
The third-party logistics industry is a growing field. This is the first practical handbook to support managers in the creation and negotiation of logistics contracts from the legal and economic perspective… Meer
€ 122,99
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Paperback EN19-06-20129781430238287
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”… Meer
€ 34,59
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Gebonden EN19-07-20119781439800911
The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring… Meer
€ 152,52
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Gebonden EN08-01-20139781439899021
Winner of IIE Book of the Month, December 2013 The introduction of reverse supply chains has created many challenges in network design, transportation, selection of used products, selection and evaluation of suppliers, performance measurement, marketing-related issues, end-of-life (EOL) alternative… Meer
€ 274,91
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Paperback EN17-09-20119781441936134
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between… Meer
€ 120,99
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Paperback EN02-09-20119781441949639
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are… Meer
€ 240,99
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Paperback EN03-12-20109781441950352
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera­ tion?… Meer
€ 120,99
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Paperback EN05-11-20109781441953735
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business… Meer
€ 120,99
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Gebonden EN08-11-20109781441970817
Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them… Meer
€ 78,99
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Gebonden EN06-12-20109781441971579
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type… Meer
€ 122,99
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Paperback EN30-10-20149781447157885
Adaptive Supply Chain Management develops new viewpoints on the SCM goal paradigm, problem semantics, and decision-making support. Drawing upon years of research and practical experience, and using numerous examples, the authors unite conceptual considerations of supply chains with a constructive… Meer
€ 180,99
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Paperback EN23-08-20169781447172093
In the 21st century, supply chain operations and relationships among supply chain partners have become highly challenging, necessitating new approaches, e.g., the development of new models. Supply Chain Strategies, Issues and Models discusses supply chain issues and models with examples from actual… Meer
€ 146,78
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Paperback EN11-06-20139781466568921
Originally taught mainly in business schools, supply chain management has become a common elective and graduate course in engineering colleges. The increasing demand for engineers with supply chain knowledge has fed this shift… Meer
€ 190,40
Levertijd ± 11 werkdagen
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