Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 42 van 12.526 resultaten
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Paperback EN13-06-20189781138685345
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business… Meer
€ 65,10
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Gebonden EN26-09-20179781138695160
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic… Meer
€ 379,83
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Paperback EN11-01-20179781138702127
Within corporate governance the accountability of the board of directors is identified as a major issue by governments, international bodies, professional associations and academic literature. Boards are given significant power in companies, and as a consequence it is argued that they should be… Meer
€ 85,49
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Paperback EN11-11-20199781138706125
This title was first published in 2001. This volume deals with the problems caused to businesses by "scam merchants" who seek to extract money in return for goods or services of little or no value. The scams described include entries in directories sold in a misleading way, office consumables… Meer
€ 56,35
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Gebonden EN27-07-20179781138732537
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and… Meer
€ 251,60
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Paperback EN16-05-20049780071430494
geen beschrijving beschikbaar
€ 30,13
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Paperback EN16-01-20069780071466660
Keep your existing customers happy, loyal . . . and buying. Your promotional campaign worked like a charm and the flowof new customers has been phenomenal. So why are your profitslagging? Maybe because while you were busy chasing after newcustomers you overlooked your old ones… Meer
€ 37,41
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Gebonden EN16-07-20089780071549899
The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently… Meer
€ 49,07
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Gebonden EN16-02-20109780071637992
Align your selling methods with their buying habits for a win-win relationship! “The digital age has dramatically changed the selling profession.John Holland and Tim Young will bring you up to date on their newrules for a customer-centric approach.”… Meer
€ 69,47
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Paperback EN19-08-20169780081014868
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside… Meer
€ 295,–
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Gebonden EN10-07-20089780199228010
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders… Meer
€ 35,95
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Gebonden EN21-05-20089780230554030
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone… Meer
€ 61,99
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Gebonden EN29-01-20109780230614604
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function. Meer
€ 61,99
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Gebonden EN21-04-20269780231217057
geen beschrijving beschikbaar
€ 47,63
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Gebonden EN18-11-19919780333560761
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively… Meer
€ 183,99
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Gebonden EN17-08-19949780333607305
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes… Meer
€ 183,99
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Gebonden EN12-02-19959780333615454
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business… Meer
€ 122,99
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Gebonden EN16-01-19979780333657881
After the Second World War, the economics of the western capitalist countries were based on a production system called fordism, but in the mid 1970s this system began to break down, and it has been in crisis since… Meer
€ 122,99
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Paperback EN05-03-19979780333660638
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour… Meer
€ 70,53
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Gebonden EN02-07-19969780333662649
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded… Meer
€ 183,99
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