Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Gebonden EN16-12-20259781041022879
This book discusses the value of "how" versus "what." Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster. Meer
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Paperback EN26-10-20259781041026006
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis… Meer
€ 58,43
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Gebonden EN26-10-20259781041026020
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis… Meer
€ 268,03
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Paperback EN05-09-20259781041033127
The book provides a foundation for a new leadership vision and style, based on moral renewal, greater cross-cultural understanding and global harmony, and is truly thought-provoking for business leaders and management researchers. Meer
€ 52,22
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Paperback EN16-10-20269781041033745
This book invites readers on an intellectual journey where the great minds of philosophy intersect with contemporary organizational challenges. With classical and modern philosophical thought as its backbone, Philosophy and Management: Great Minds and Organizational Ideas demonstrates that the most… Meer
€ 75,51
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Paperback EN31-08-20259781041033868
With its fresh and deeply personal perspective on what it takes to lead with resilience and authenticity, this book challenges the traditional playbook on leadership by placing purpose at the core of every decision and action. Meer
€ 58,43
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Gebonden EN07-10-20259781035434091
The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age?… Meer
€ 36,83
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Paperback EN22-09-20269781035447589
The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age?… Meer
€ 25,35
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Paperback EN18-11-20259781032953892
This thought-provoking and ground-breaking book offers a way for us all to consider our experience of being at work, and of the nature of working life. Meer
€ 64,64
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Paperback EN25-02-20269781032955537
Practical Supply Chain and Logistics Analytics provides essential analytical techniques for managing distribution, transportation, inventory, manufacturing, network design, customer logistics and procurement across the supply chain. Meer
€ 69,30
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Gebonden EN24-08-20269781032955704
This book explores the role, impact and experiences of animals within organisations and the wider socioeconomic contexts in which they participate. Animals are vital to business. From agriculture to tourism, logistics to digital media, animals work, reproduce, create value and support livelihoods… Meer
€ 268,03
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Paperback EN21-06-20269781032958767
Trust in Generative Artificial Intelligence: Human-Robot Interaction and Ethical Considerations is a comprehensive exploration of the critical role of trust in the rapidly evolving world of AI. Edited by Joanna Paliszkiewicz, Ireneusz Dabrowski, and Leila Halawi, this book provides a thorough… Meer
€ 75,51
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Gebonden EN07-11-20259781032960258
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Meer
€ 268,03
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Paperback EN31-07-20269781032960296
The Art of Purposeful Engagement examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience and real organisational contexts, the book reframes marketing as relational work… Meer
€ 69,30
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Paperback EN20-07-20269781032963822
The role of firms, corporations, and businesses in shaping social outcomes has long been a key area of focus for economics and business scholars. With growing attention on addressing climate change, reducing social inequalities, and upholding human rights, there is an increasing interest in how… Meer
€ 75,51
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Paperback EN21-08-20269781032979533
Lawyers face increasing pressure from clients, politicians, prospective hires and international and civil society organisations to act as gatekeepers: to reject certain clients or cases or mitigate their involvement… Meer
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Paperback EN27-08-20269781032980812
Dignity in the context of work organisations has been explored by a range of scholars globally, yet the potential of this interdisciplinary concept is overwhelmed by our commitment to outdated philosophies and the narrow paradigmatic concerns of academic subdisciplines… Meer
€ 75,51
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Gebonden EN11-11-20259781032985596
This book presents unique insights into how and when rapid responses can be possible in the challenging times following business disruption. It will be a valuable resource for scholars across business disciplines, including B2B marketing and organizational studies. Meer
€ 268,03
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Gebonden EN10-11-20259781032987293
Management gets the credit for successes and takes the blame for failures whether it was their fault, the fault of staff, or a system failure. In this book, the reader is presented with analysis and insights on a range of case studies that represent real-world success and failure within different… Meer
€ 268,03
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Gebonden EN31-12-20259781032987392
Organizations, Institutions, and Intellectual Norms: An Analytical Philosophy View of Institutional Change provides a new perspective on institutional theory by incorporating an analytical philosophy framework. Meer
€ 268,03
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