Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 74 van 12.865 resultaten
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Paperback EN21-06-20269781032892450
To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world… Meer
€ 75,51
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Gebonden EN24-12-20259781032899213
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. Meer
€ 268,03
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Paperback EN02-07-20269781032900421
Corporate Governance and Digital Transformation argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of any organisation… Meer
€ 80,17
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Gebonden EN29-09-20259781032902395
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. Meer
€ 87,93
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Gebonden EN29-04-20269781032913032
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting… Meer
€ 268,03
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Paperback EN19-01-20269781032913872
First published in 1981, The British Business Elite is a study of the attitudes to class, status and power of top businessmen in Great Britain, based upon first-hand interviews with chairmen, chief executives and other directors of Britain's largest industrial, banking and insurance companies: men… Meer
€ 53,77
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Paperback EN15-12-20259781032933863
When people hear the word "networking," they often cringe. This book makes that reaction a thing of the past, as readers learn how to experience more effective networking by leading with the unique value that they can provide to others. Meer
€ 58,43
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Paperback EN19-07-20269781032935621
This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements… Meer
€ 35,14
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Paperback EN06-08-20269781032936529
This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It presents a contemporary buying cycle that reflects key industry realities, with detailed… Meer
€ 69,30
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Paperback EN01-10-20269781032937618
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising… Meer
€ 91,03
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Paperback EN19-01-20269781032938806
Eliminating Sexual Harassment at Work (1994) gives a clear picture of what sexual harassment is, the effects it has on people and organisations, and how - as individuals and within institutions - they can work towards its elimination in the workplace… Meer
€ 53,77
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Paperback EN11-08-20269781032942971
Mental Health in Coaching Practice: Approaches to Navigate Intersecting Spaces speaks directly to a growing reality in coaching: mental health is present in the room, whether we name it or not. As clients bring complexity, distress, and uncertainty into coaching conversations, many practitioners… Meer
€ 61,54
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Gebonden EN11-08-20269781032942988
Mental Health in Coaching Practice: Approaches to Navigate Intersecting Spaces speaks directly to a growing reality in coaching: mental health is present in the room, whether we name it or not. As clients bring complexity, distress, and uncertainty into coaching conversations, many practitioners… Meer
€ 227,66
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Paperback EN27-08-20269781032944265
This book provides an original theoretically and empirically grounded analysis of regulatory enforcement activism in post-crises periods and the ensuing regulatory interactions. It critically addresses the ‘more regulation’ enforcement agenda in the aftermath of the 2008 financial crisis, showing… Meer
€ 75,51
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Gebonden EN16-12-20259781032944715
This book offers a comprehensive investigation into the ways Islamic financial principles can contribute to combating climate change. It delves into the significant potential of the Islamic finance industry and showcases its capacity for sustainable and ethical investment that align with the global… Meer
€ 268,03
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Paperback EN31-07-20269781032949192
The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging… Meer
€ 69,30
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Gebonden EN27-03-20269781041003007
This book provides a comprehensive knowledge of eco- marketing in large cities of the European Union. It explains how environmental marketing becomes a strategic tool for building sustainable development in cities… Meer
€ 268,03
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Gebonden EN05-12-20259781041014980
Examines the digital maturity of modern supply chains and offers forward-looking scenarios for supply chain evolution. Meer
€ 268,03
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Paperback EN22-05-20269781032306957
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making… Meer
€ 59,98
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Paperback EN22-05-20269781032313061
The book explores the role of public market actors in sustainable and circular economy innovation and financing. It is an indispensable resource for both researchers and practitioners working at the intersections of markets, innovations and sustainability. Meer
€ 75,51
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