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Pierre Mora

Wine Positioning

paperbackEngels9783319796345 28-3-2019

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Meer

69,39

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Bodo B. Schlegelmilch

Global Marketing Strategy

paperbackEngels9783319799216 24-4-2018

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. Meer

60,99

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Kacy Kyungok Kim

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

paperbackEngels9783319799872 24-4-2018

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. Meer

240,99

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Digital Transformation in Journalism and News Media

paperbackEngels9783319802169 17-7-2018

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. Meer

216,99

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Rediscovering the Essentiality of Marketing

paperbackEngels9783319806761 31-5-2018

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Meer

141,98

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Christiane Prange

Market Entry in China

paperbackEngels9783319804996 20-6-2018

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Meer

84,99

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Services Marketing Cases in Emerging Markets

paperbackEngels9783319814124 22-4-2018

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. Meer

84,99

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Livio Moretti

Distribution Strategy

gebondenEngels9783319919584 13-11-2018

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. Meer

96,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783319399454 7-6-2016

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. Meer

120,99

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S Schubert

Happy Sales 2e – Mit Motivation und Organisation zum Erfolg im Verkauf

gebondenDuits9783527510191 6-5-2020

32,20

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Handbook of Marketing Decision Models

gebondenEngels9783319569390 26-7-2017

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. Meer

396,99

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Friðrik Larsen

Energy Branding

paperbackEngels9783319861012 2-8-2018

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Meer

71,48

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Business-to-Business Marketing Communications

paperbackEngels9783319864747 12-5-2018

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Meer

71,48

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New Meanings for Marketing in a New Millennium

paperbackEngels9783319365848 24-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

180,99

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

gebondenEngels9783031370960 3-1-2024

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. Meer

198,38

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

paperbackEngels9783031370991 4-1-2025

198,38

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Dheeraj Sharma

Cultural Perspectives in a Global Marketplace

paperbackEngels9783319386942 17-10-2016

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. Meer

120,99

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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

paperbackEngels9783319791739 27-3-2019

240,99

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Rocio Aguilar

Online Brand Communities

paperbackEngels9783319796840 27-3-2019

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer

72,99

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Mark Anthony Camilleri

Travel Marketing, Tourism Economics and the Airline Product

gebondenEngels9783319498485 10-10-2017

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. Meer

156,99

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