Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Paperback EN27-06-20259781032320397
Co-operatives provide a different approach to organising business through their ideals of member ownership and democratic practice. Every co-operative member has an equal vote regardless of their personal capital investment and they take a variety of forms including consumer co-operatives and… Meer
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Paperback EN26-12-20259781032326597
This handbook maps and analyzes cross-sector (public–corporate–social–community–faith) governance theories, models, and practices as they are evolving in a digital world. It studies human, cultural, societal, institutional interactions and challenges in a digitally enabled world, especially in the… Meer
€ 84,82
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Paperback EN30-01-20269781032349992
This edited collection sheds light on the evolution of corporate financial crime, exploring a myriad of offenses ranging from money laundering and fraud to market manipulation and bribery. Meer
€ 70,85
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Paperback EN26-05-20259781032368047
This research monograph argues that Fair Trade constitutes a new type of market, 'a dispersed hybrid market', that due to its specific features contributes to a more pro-social functioning of the entire market and taking responsibility for sustainable development by different market participants. Meer
€ 78,61
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Paperback EN27-08-20269781032384672
This book explores the historical and theoretical classification of True Cost Accounting (TCA) and its business-oriented ways of implementation. Tobias Gaugler, Jennifer Kunz, and Amelie Michalke provide compact and comprehensible insights into TCA, which is one approach used to comprehensively… Meer
€ 39,80
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Paperback EN29-09-20259781032418704
This book addresses learnings from the energy transition in the Netherlands. Meer
€ 75,51
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Paperback EN21-05-20269781032442907
This book discusses (auto- )ethnographies of accountability, undertaken (in close collaboration) by a multinational group of accounting and organization theory researchers over a period of three years… Meer
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Paperback EN27-06-20259781032456256
This book explains how ethical finance works and which innovations it has engendered in financial and economic systems; clarifies the links between finance and ethics, going beyond Environmental, Social and Governance (ESG) investing, and offers an approach, which is vital for most financial… Meer
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Paperback EN20-07-20269781032482736
Meaningful Stakeholder Engagement (MSE) is both a concept and a management approach, drawing on a combination of theoretical and applied knowledge areas (e.g., impact assessment, business and human rights, and stakeholder theory)… Meer
€ 84,82
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Paperback EN21-05-20269781032484563
Industry 4.0 and disruptive technologies have transformed supply chains into globally connected collaborative networks. As supply chains become flexible, digital structures, the planning and operation phases of key processes become more complex… Meer
€ 87,93
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Paperback EN27-10-20259781032487717
This book examines the important role which civil society organisations in South Africa play in challenging poor corporate governance in state-owned enterprises and demanding better government accountability, transparency, and citizen participation. Meer
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Paperback EN22-05-20269781032497853
The central idea of sustainability in the modern world is intricate and ever-changing. Closely related to the realm of finance and socioeconomic discussion, the phrase “sustainable impact finance” has become increasingly popular among bankers, practitioners, financial analysts, investors and the… Meer
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Paperback EN27-06-20259781032501802
This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice. Meer
€ 75,51
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Paperback EN27-05-20259781032507880
To present a multi-faceted and holistic perspective of "what makes Singaporeans happy?", Tambyah, Tan and Yuen discuss the findings and insights from the 2022 Quality of Life Survey, which examines the perceptions and views of 1905 Singapore Citizens. Meer
€ 39,80
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Paperback EN19-07-20269781032258065
Dedicated to the proper design, layout, and location of facilities, this definitive textbook outlines the main design and operational problems that occur in manufacturing and service systems, explains the significance of facility design and planning problems, and describes how mathematical models… Meer
€ 87,93
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Paperback EN20-07-20269781032280653
This book addresses a longstanding issue that emerged fifty years ago and continues to persist– the lack of an accounting and reporting system for financial sustainability. Consequently, the primary aim of this book is to develop a novel accounting and reporting system for measuring and reporting… Meer
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Paperback EN13-12-20119781412987240
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Meer
€ 195,07
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Paperback EN08-02-20059781412905718
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management… Meer
€ 229,23
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Paperback EN13-12-20059781412913751
The purpose of this book is to provide a comprehensive theoretical framework as well as practical strategies—not just for survival but for a true search for excellence in the uncertain and ever-changing world of customer service management… Meer
€ 271,15
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Gebonden EN24-10-20079781412918862
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA… Meer
€ 266,49
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