Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 76 van 12.982 resultaten
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Paperback EN28-04-20189781349957989
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date… Meer
€ 135,19
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Gebonden EN25-11-20169781352000078
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date… Meer
€ 183,99
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Paperback EN24-05-20159781484202609
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment… Meer
€ 72,99
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Paperback EN24-12-20149781484205273
The Profitable Supply Chain: A Practitioner's Guide provides a first-principles approach to understanding the drivers of today’s successful supply chains, covering everything from inventory and demand management to network planning to technology-driven improvements in efficient supply chain… Meer
€ 60,99
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Paperback EN31-08-20199781484251454
There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins… Meer
€ 54,99
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Paperback EN18-06-20219781484271001
Each year we witness several paradigm shifts in mobility systems and services, increasingly so as technology progresses. The future of mobility is people-centric, software-defined, connected, and electric… Meer
€ 66,99
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Gebonden EN13-11-20149781493920853
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions… Meer
€ 180,99
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Gebonden EN24-02-19939781560241898
Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing… Meer
€ 152,52
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Paperback EN20-01-19939781560242413
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations… Meer
€ 79,67
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Gebonden EN02-02-20239781774910887
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach , enlightens readers on the… Meer
€ 181,67
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Gebonden EN28-09-20219783030730062
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green… Meer
€ 74,19
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Paperback EN04-01-20229783030764159
Integrated Marketing Communications: A Global Brand-Driven Approach , 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner… Meer
€ 68,09
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Gebonden EN24-10-20219783030787820
This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicated to socialism in Romania. It focuses on the significance and circulation of porcelain and crystal sets and ornaments during late socialism and after 1989, following the… Meer
€ 147,39
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Paperback EN02-07-20219783030800932
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to… Meer
€ 180,99
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Paperback EN13-11-20229783030861087
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial… Meer
€ 171,79
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Gebonden DE10-04-20229783030918668
Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Unternehmen müssen heute die Beziehung zu den Menschen in den Mittelpunkt ihres unternehmerischen Wirkens setzen… Meer
€ 68,28
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Gebonden EN25-05-20229783030955809
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage… Meer
€ 196,19
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Gebonden EN08-06-20229783031057274
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social… Meer
€ 204,99
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Gebonden EN26-08-20229783031060021
This handbook takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). The chapters in part 1 briefly discuss the scholarly landscape in IB, identify new ways of advancing the current literature, and highlight some ways in which to… Meer
€ 60,99
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Paperback EN13-12-20239783031070808
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware… Meer
€ 196,19
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