Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 79 van 12.981 resultaten
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Paperback EN03-09-20189780749482480
Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing. Meer
€ 47,56
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Paperback EN03-10-20189780749483586
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth. Meer
€ 47,56
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Gebonden EN03-10-20199780749483708
Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity. Meer
€ 249,41
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Paperback EN03-04-20199780749484309
Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability. Meer
€ 47,56
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Paperback EN03-05-20199780749484507
Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox. Meer
€ 47,56
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Paperback EN03-05-20199780749486211
How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit?… Meer
€ 78,61
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Paperback EN03-08-20199780749486501
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news. Meer
€ 55,33
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Paperback EN03-11-20199780749498269
Understand blockchain and learn how to integrate it into your business plan as an effective supply chain tool. Meer
€ 86,38
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Gebonden EN03-07-20199780749498917
Tackles the growing complexity of contracting logistics in a technologically accelerating world. Meer
€ 198,18
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paperback EN28-11-20089780415433242
A new title in the Routledge Major Works series, Critical Perspectives on Business and Management , this is a four-volume collection of cutting-edge and canonical research on brands and brand management. Meer
€ 1.923,82
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Paperback EN03-05-20129780446672313
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them… Meer
€ 23,92
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Gebonden EN03-04-20189780451496713
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school… Meer
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Paperback EN15-02-20119780470915479
Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain… Meer
€ 28,23
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Gebonden EN24-11-20089780470260692
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs… Meer
€ 33,95
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Gebonden EN29-04-20059780471703082
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next… Meer
€ 42,56
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Gebonden EN19-08-20109780521195195
An analysis of smart products and their impact on the automotive, wireless, energy, residential and health industries. Meer
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Paperback EN27-03-20239780357718308
Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive… Meer
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Paperback EN20-07-20269780367505707
Climate change represents the most important environmental challenge of our time. Organisations are responding by implementing governance processes and taking action to reduce their own emissions and the emissions from their supply chains and value chains… Meer
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Paperback EN21-05-20269780367653408
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and… Meer
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Paperback EN06-04-20239781009243964
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences?… Meer
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