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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them… Meer
The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation… Meer
Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded… Meer
The first volume in a series of three focuses on myth in everyday organizational life, pertaining to individual actors: heroes and heroines, and the roles they play in organizations. Attitudes and temperaments, as well as professional ethos, are narrated and mythologized to reveal an archetypal… Meer
This fascinating book provides a unique experiential view into the hidden globalization of Vodafone, in which was created a social network that was engaged in the acquisition and deployment of a global network of mobile technology that now serves a proportionate mobile customer base of more than 190… Meer
Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance… Meer
Based on qualitative work in car plants in Argentina, this book offers new insights for an understanding of workers' collective struggles in a radical perspective. Criticizing the use of injustice as the basis of mobilization, it argues that workers' collective resistance should be seen as a… Meer
Lunch with the Financial Times has been a permanent fixture in the Financial Times for almost 25 years, featuring presidents, film stars, musical icons and business leaders from around the world. The column is now as well-established institution which has reinvigorated the art of conversation in the… Meer
'The ultimate playbook on how to be true to yourself, make your own rules, and, most importantly, always be someone who turns roadblocks into opportunities.' Bobbi Brown, make up artist and Jones Road Beauty founder'Almost Reckless isn't just a book, it's a permission slip… Meer
"INCREDIBLY USEFUL AND ENTERTAINING" - Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy"PUNCHY, WITTY, AND PROVOCATIVE" - Gillian Tett, Financial Times columnist and author of Anthro-Vision"FASCINATING AND INDISPENSIBLE" - Annie Duke, Decision strategist and author of Thinking in Bets… Meer
'Looking to make a career change? Pivot is the book you will turn to again and again' Dan Pink, author of To Sell is Human and Drive 'Now you, too, can think like a start-up and fix your ailing life' Sunday Times 'A guide for people who want a career change but are too scared to really go for it'… Meer
Knowledge Intensive Business Services (KIBS) are becoming more and more relevant both for their innovative content and as innovation boosters for manufacturing firms and, with this scenario in mind, this book first offers an in-depth analysis of what innovation in KIBS is and its performance… Meer
In contemporary global capitalism, the most powerful corporations are innovation or intellectual monopolies. The book’s unique perspective focuses on how private ownership and control of knowledge and data have become a major source of rent and power… Meer
This book tells the story of how the convergence between corporate sustainability and sustainable investing is now becoming a major force driving systemic market changes. The idea and practice of corporate sustainability is no longer a niche movement… Meer
The best organizations, and even the best departments within organizations, have a roadmap: a clear vision of where they would like to be and the means by which they will get there. This roadmap drives the everyday activity of the company as well as any change it makes both internally and… Meer
If you ever wondered if Agile methodology can be applied to a sales environment, then this is the book for you. A step-by-step process explained from the point of view of someone who has walked the walk, not just talked the talk… Meer
While science and technology research, sources of funding, performance, incentives, and motivations for technology innovation activities are reasonably well understood by academics and policy makers, the complex process by which scientific results are exploited and transformed into new technologies… Meer
True Storytelling is a new method of studying, planning, facilitating, ensuring, implementing and evaluating ethical and sustainable changes in companies, organizations and societies. True Storytelling is both a method with seven principles and a mindset to help managers and researchers to work with… Meer
The Intelligent Nation proposes a systemic and radical transformation of the organisation, management, ownership and performance of the services of the state by capitalising on the potential offered by contemporary information capability and fulfilling the rights and obligations both to and of… Meer
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