Alex Osterwalders nieuwste boek 'Waarde Propositie Ontwerp' is gebaseerd op dezelfde concepten als zijn wereldwijde besteller 'Business Model Generation'.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics… Meer
This book is the second of the two volumes featuring selected articles from the 14th Eurasia Business and Economics conference held in Barcelona, Spain, in October 2014. Peer-reviewed articles in this second volume present latest research findings and breakthroughs in the areas of General… Meer
This book explores a range of critical issues and emerging topics relevant to the linkages between information technologies and organizational systems. It encourages debate and opens up new avenues of inquiry in the fields of Information Systems, organization and management studies by investigating… Meer
This book contemplates the ethics of responsibility in a large range of meanings, consequences and impacts. It reflects the perspectives and reasoning of 24 authors from all continents. All chapters are original papers presented at the Fifth World ISBEE Congress, that took place in Warsaw, Poland… Meer
This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field… Meer
This textbook arms the reader with powerful techniques of Modern TRIZ self-training and real problem solving. It is designed as a simple and efficient, step-by-step crash course in primary TRIZ models based on the author's methods of extraction and reinvention, or retrieval of invention models from… Meer
By analysing a wide range of empirical research into leadership, this book provides a composite portrait of frequent characteristics, such as personality and demeanour, that influence both the success and popularity of political leaders… Meer
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing… Meer
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term… Meer
This book introduces a new notion of replacement in maintenance and reliability theory. Replacement Overtime, where replacement is done at the first completion of a working cycle over a planned time, is a new research topic in maintenance theory and also serves to provide a fresh optimization… Meer
Limited potential of financial, organizational, human and technology resources doesn't provide SMEs sufficient opportunities to access information and knowledge necessary in competition. Observing the methods and tools used by large companies, this book studies the conditions under which it would… Meer
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior… Meer
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation… Meer
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing . The focus of the conference and the enclosed papers is on marketing thought and… Meer
This contributed volume draws a vital picture of the health care sector, which, like no other is affected by technology push and stakeholder pull. Innovative product and service solutions emerge, which have to integrate different stakeholders’ interests… Meer
This book continues the tradition of its predecessors “Automation, Communication and Cybernetics in Science and Engineering 2009/2010 and 2011/2012” and includes a representative selection of scientific publications from researchers at the institute cluster IMA/ZLW & IfU… Meer
This book discusses a core question in many fields of the social sciences, namely how to create, share and adopt new knowledge. It creates an original space for conversation between two lines of research that have developed largely in parallel for a long time: social network theory and the geography… Meer
The book explores various aspects of cognitive and motivational psychology as they impact entrepreneurial behavior. Building upon the 2009 volume, Understanding the Entrepreneurial Mind , the editors and contributors explore the cognitions, motivations, passions, intentions, perceptions, and… Meer
This book addresses one of the most critical issues facing global business leaders and the multicultural workforce – how to work and relate effectively in the intercultural contexts. The author presents business professionals, practitioners and academics with the Collaborative Intercultural… Meer
This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms. Examining a cross-section of US airline city pairs, Tabacco proposes for the first time that the industry can be… Meer
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