Strategisch management

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Business Is the Continuation of War by Other Means

Jean Van Marcke

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Menselijke Revolutie

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AI Adoptie en Transformatie

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Stephan van Slooten

De strategische noodzaak van de derde ring

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Provotyping - Duurzame toekomstbeelden ontwikkelen en waarmaken

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Leidinggeven aan Innovatie

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Recensie | Henny Portman

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Yousri Mandour

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Alexander Osterwalder

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Frans de Groot

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Jeroen Kemperman

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Linda Kester

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Langetermijnwaardecreatie voor bestuurders en toezichthouders

Frank van Ee

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Bas Prins

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Carolien Van Den Bosch

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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Arcadio Reyes-Lecuona Göran Granholm Stefan N. Grösser

Dynamics of Long-Life Assets

Paperback EN08-05-20189783319832944

This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services… Meer

€ 60,99

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Alan L. Carsrud Malin Brännback

Revisiting the Entrepreneurial Mind

Paperback EN15-07-20189783319833170

The book explores various aspects of cognitive and motivational psychology as they impact entrepreneurial behavior. Building upon the 2009 volume, Understanding the Entrepreneurial Mind , the editors and contributors explore the cognitions, motivations, passions, intentions, perceptions, and… Meer

€ 204,99

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Maximilian Stieler

Creating Marketing Magic and Innovative Future Marketing Trends

Paperback EN09-09-20189783319833279

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends . The marketing environment continues to be dynamic… Meer

€ 360,99

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Ana Maria Iorga Andrew R. Thomas Cristian Ducue.a.

Ethics and Neuromarketing

Paperback EN16-06-20189783319833293

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of… Meer

€ 138,99

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Alex Matveev

Intercultural Competence in Organizations

Paperback EN21-06-20189783319833521

This book addresses one of the most critical issues facing global business leaders and the multicultural workforce – how to work and relate effectively in the intercultural contexts. The author presents business professionals, practitioners and academics with the Collaborative Intercultural… Meer

€ 60,99

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Danielle Attias

The Automobile Revolution

Paperback EN04-07-20189783319833828

This book discusses cars of the future and the new socio-economic paradigm that they represent. It examines the electromobility revolution in the traditional automotive industry and brings together multidisciplinary expertise to provide insights into the shift towards electromobility… Meer

€ 156,99

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Dierk Schindler Kai Jacob Roger Strathausen

Liquid Legal

Paperback EN22-04-20189783319833897

This book compels the legal profession to question its current identity and to aspire to become a strategic partner for corporate executives, clients and stakeholders, transforming legal into a function that creates incremental value… Meer

€ 78,99

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Roland Beutler

Evolution of Broadcast Content Distribution

Paperback EN22-04-20189783319834115

This book discusses opportunities for broadcasters that arise with the advent of broadband networks, both fixed and mobile. It discusses how the traditional way of distributing audio-visual content over broadcasting networks has been complemented by the usage of broadband networks… Meer

€ 60,99

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Marina Ranga Pooran Wynarczyk

Technology, Commercialization and Gender

Paperback EN03-08-20189783319842752

This book explores the gender dimension in technology commercialization through a collection of papers by internationally renowned scholars in the USA, Mexico and Europe. Technology, Commercialization and Gender looks at various gender imbalances in this key innovation area and demonstrates that the… Meer

€ 159,59

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Andy Shaw Louis Redding Rajkumar Roy

Advances in Through-life Engineering Services

Paperback EN20-07-20189783319842790

This edited book offers further advances, new perspectives, and developments from world leaders in the field of through-life engineering services (TES). It builds up on the earlier book by the same authors entitled: “Through-life Engineering Services: Motivation, Theory and Practice.”… Meer

€ 180,99

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Gabriel Steinhardt

The Product Manager's Toolkit®

Paperback EN08-05-20189783319842967

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management… Meer

€ 78,99

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Colin L. Campbell

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Paperback EN07-07-20189783319842981

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices… Meer

€ 240,99

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Friedrich Glauner

Values Cockpits

Paperback EN22-08-20189783319864204

This book answers the question of how soft factors such as corporate cultures and individual and corporate values can be transparently steered. With its C4 management tool and reflecting the seven driving forces of corporate culture, the Values Cockpit is a powerful solution designed to steer all… Meer

€ 60,99

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Armand Hatchuel Benoit Weil Pascal Le Masson

Design Theory

Paperback EN08-05-20189783319843643

This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a… Meer

€ 108,99

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Eleanor O'Higgins László Zsolnai

Progressive Business Models

Paperback EN17-05-20189783319864778

This book presents and analyses exemplary cases of progressive business, understood as ecologically sustainable, future-respecting and pro-social enterprise. The authors present a number of companies following progressive business practices from a range of industries including ethical and… Meer

€ 208,39

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Albert J. Mills Iiris Aaltio Jean Helms Mills

Ageing, Organisations and Management

Paperback EN04-08-20189783319864808

This book explores critical perspectives on ageing in organisations and offers both managerial and workplace practices for dealing with this prominent issue. The collection provides cross-disciplinary research on the discursive and mythological aspects of ageing at work as well as recent studies of… Meer

€ 208,39

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John M. Facciola Kimberly Williams Peter McCanne.a.

The Legal Technology Guidebook

Paperback EN28-07-20189783319854144

This book explores the transformational impact of new technological developments on legal practice. More specifically, it addresses knowledge management, communication, and e-discovery related technologies, and helps readers develop the project management and data analysis skills needed to… Meer

€ 60,99

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John D. Vogelsang S. Aqeel Tirmizi

Leading and Managing in the Social Sector

Paperback EN07-07-20189783319836478

This book explores leadership and management in social sector organizations, which include, NGOs, non-profits, social enterprises, social businesses, and cross-sector collaborations focusing on advancing human dignity and social justice… Meer

€ 72,99

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Gregor Dorfleitner Lars Hornuf Martina Webere.a.

FinTech in Germany

Paperback EN04-05-20189783319854496

This book focuses on market developments of crowdfunding, crowdinvesting, crowdlending, social trading, robo-advice, personal financial management, online payment and mobile payment in Germany. FinTech companies are an important driver of innovation in the financial industry… Meer

€ 108,99

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Dirk Schaefer Lane Thames

Cybersecurity for Industry 4.0

Paperback EN08-05-20189783319844565

This book introduces readers to cybersecurity and its impact on the realization of the Industry 4.0 vision. It covers the technological foundations of cybersecurity within the scope of the Industry 4.0 landscape and details the existing cybersecurity threats faced by Industry 4.0, as well as… Meer

€ 138,99

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