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This book investigates how businesses can adapt their executive and fiscal practices to adopt an ethical, equal-opportunity approach. The authors demonstrate how corporations can create sustainable work environments that embrace feminist care ethics and ground their research in a strong theoretical… Meer
This volume of selected articles was released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization… Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive… Meer
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior… Meer
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing . The focus of the conference and the enclosed papers is on marketing thought and… Meer
This book provides evidence on how FDI leads to knowledge and technology transfers towards domestic firms by paying attention to the role of multinational companies. The author presents a comprehensive empirical research conducted at firm-level in the Turkish automotive industry… Meer
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market… Meer
This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how… Meer
This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of… Meer
This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet… Meer
This book shares the learnings and perspectives of two pioneer women who waded the many challenges posed by multiculturalism and gender in one of the corporate environments more rigid and traditional in the business world: the energy sector in the Middle East… Meer
This book provides a practice-driven, yet rigorous approach to executive management decision-making that performs well even under unpredictable conditions. It explains how executives can employ prescribed engineering design methods to arrive at robust outcomes even when faced with uncontrollable… Meer
This transdisciplinary volume puts forward proposals for wiser, socially just and sustainable socio-economic systems in transition. There is growing support for the view that the end of capitalism is around the corner, but on which conceptual and ethical basis can we interpret these times?… Meer
by J. A. Collins, aBE President of the British Robot Association T is my pleasure, on behalf of the Council and myself, investment in productive assets of which the robot can be Ito welcome you to the 9th Annual Conference of the seen as an important yardstick… Meer
Das in der 2. Auflage vorliegende Werk stellt, Schritt für Schritt dem Ablauf einer konkreten Zertifizierung folgend, die einzelnen Phasen zur Zertifizierung eines Unternehmens praxisnah und leicht auf andere Unternehmen jeder Branche übertragbar vor… Meer
Internationalisierung wird zu einer überlebenssichernden Notwendigkeit für deutsche Unternehmen aller Größen und Branchen. Dieses Buch faßt neuartige und aktuelle Problemfelder, Lösungsansätze sowie Erfahrungsberichte aus internationalen Unternehmen zusammen… Meer
Ob bei der Entwicklung eines neuen Unternehmens, eines neuen Produkts oder der Veränderung von existierenden Unternehmen oder Produkten: Business Modeling ist für Startups als auch etablierte Unternehmen ein essenzielles Thema… Meer
Das Marketing hat in den vergangenen Jahrzehnten eine rasante Verbreitung und Akzeptanz im deutschsprachigen Raum erfahren. Mittlerweile wird die Bedeutung einer konsequenten Marktorientierung in der Praxis von den meisten Unternehmen erkannt… Meer
Wie wird man vom Hidden Champion zum Brand Champion und wieso sollte man das überhaupt wollen? In Zeiten in denen sich die Königsdisziplin Markenaufbau und Markenführung im deutschen Mittelstand im tiefsten Dornröschenschlaf befindet, ist es höchste Zeit die Themen Brand und Hidden miteinander… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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