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Strategisch management

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Rubriek: Strategisch management

Paperback EN07-05-20109781349312818
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make… Meer
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Paperback EN01-07-20109781349315383
Written in the European tradition of Kant's philosophical trilogy on critique and Hegel's concept of ethical life it outlines the great traditions in ethical philosophy: Aristotelian virtue ethics, Kantian ethics, and utilitarianism… Meer
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Paperback EN30-11-20119781349319473
The recent financial crisis has awakened a renewed sensibility to ethics in business and management, and an increasing interest in a better understanding of how ethics and economics are intertwined. Managers and executives must understand not just the moral value of ethical behaviour, but also how… Meer
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Paperback EN24-07-20129781349340552
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Meer
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Paperback EN01-01-20119781349325030
As the real economy is increasingly digitalized, banking lags behind. It is thus not well placed to support the new economy. The book provides some perspective on the changes taking place, identifying the systemic weaknesses in the traditional financial infrastructure, and proposing some radical… Meer
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Paperback EN14-10-20109781349326396
This book gives an alternative observational scheme to better understand knowledge creation and learning in project-based companies. It builds upon emergent new ways of looking at projects which is important - as any discipline stays alive by reflection and re-framing ideas as they are challenged… Meer
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Paperback EN13-08-20129781349350452
Draws together contributions from leading figures in the field of surveillance to engage in the discussion of the emergence of accountability as a means to manage threats to privacy. The first of its kind to enrich the debate about accountability and privacy by drawing together perspectives from… Meer
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Paperback EN14-11-20129781349351091
This volume introduces readers to recent developments in the fields of board of directors and corporate social responsibility. It also provides new insights and perspectives on corporate governance practices in different countries. Meer
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Paperback EN01-01-20139781349351992
Updated and revised, the third edition frames strategy as delivering firm value in both the short and long term while maintaining a sustainable competitive advantage. These issues are examined through industry evolution, the rise of the information economy, financial analysis, corporate and… Meer
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Paperback EN21-10-20099781349362189
The chapters in this book provide detailed analyses of a range of issues that feed into an overview of the strategic development of the MNE over the past 40 years. This modeled as the evolution of the MNE from a multidomestic hierarchy to a network hierarchy to the contemporary strategic diversity… Meer
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Paperback EN14-05-20139781349334346
Illustrates how decision-making in organizations has to go beyond economic criteria and the individual level, due to the impossibility of making decisions that do not affect other human beings. The author reviews the conventional analyses of decision-making that do not take into account how… Meer
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Paperback EN27-08-20169781349334612
The global economy is becoming an increasingly turbulent world; this changing context is placing new demands on organisational thinking. This book examines how similar demands have been met by the British military and how these solutions could be utilised by a wider community of practitioners. Meer
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Paperback EN15-12-20119781349342037
Taylor leads readers through creativity and how it relates to leadership followed by the five stages of theory behind the idea: 1) preparation, 2) time-off (or incubation), 3) the spark, 4) selection, and 5) elaboration. Meer
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Paperback EN01-01-20019781349399383
Anatomising Embodiment and Organisation Theory explores the relationship between the human body and the development of social theory about organisations and organising. The science of anatomy is taken as a pattern for knowledge both of the human body and/or organisations, and the twin symbols of… Meer
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Paperback EN01-01-19999781349417124
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives… Meer
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Paperback EN11-12-20129781349438655
Everybody in business is involved in negotiating internally and externally. The impact of this can have consequences for revenue and profitability, so it is more important than ever to be an effective negotiator for business success… Meer
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Paperback EN21-02-20139781349441327
An exploration of the life-stories of 22 pioneer Arab women who have forged their path to management and leadership in education and welfare, overcoming challenges imposed by a patriarchal society that sees female leadership as a threat. Meer
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Paperback EN29-11-20129781349441624
Using the Enel case, this volume unpacks the effective implementation of an ambidextrous perspective on adaptation and change, providing some key lessons for managers and scholars. It begins by exploring Enel's recent history, before mapping the steps of a remarkable transition from public… Meer
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Paperback EN28-05-20159781349462865
Given the most popular understanding of Chinese comparative advantage is their low labour cost, The Source of Innovation in China argues the fundamental source for Chinese economic growth is its innovation… Meer
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Paperback EN01-01-20149781349471034
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs… Meer
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