Strategisch management

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Yoshimo Ito

Thought-Evoking Approaches in Engineering Problems

paperbackEngels9783319351940 30-4-2017

In creating the value-added product in not distant future, it is necessary and inevitable to establish a holistic and though-evoking approach to the engineering problem, which should be at least associated with the inter-disciplinary knowledge and thought processes across the whole engineering spheres. Meer

120,99

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The In-Memory Revolution

paperbackEngels9783319166728 21-4-2015

This book describes the next generation of business applications in the innovative new SAP Business Suite 4 SAP HANA (SAP S/4HANA), exploiting the revolutionary capabilities of the SAP HANA in-memory database. Meer

84,99

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Francesca Spigarelli

Cultural Distance in International Ventures

gebondenEngels9783319621920 28-9-2017

This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. Meer

68,09

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The Silicon Valley Model

gebondenEngels9783031484049 15-12-2023

The first edition of The Silicon Valley Model, published in 2016, addresses the need for a fundamentally new approach to managing and developing large firms with an emphasis on entrepreneurship. Meer

90,99

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Mats Magnusson

Learning and Innovation in Hybrid Organizations

gebondenEngels9783319624662 19-10-2017

Reflecting the emergence of new organizational forms and hybrid organizations, this edited collection explores the processes of exchange, collaboration and technological management that have changed organizational structures. Meer

208,39

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Healthcare Technology Innovation Adoption

paperbackEngels9783319792422 7-4-2018

This book aims to study the factors effecting the adoption and diffusion of Health Information Technology (HIT) innovation. It analyses the adoption processes of various tools and applications, particularly Electronic Health Records (EHR), highlighting the impact on various sectors of the healthcare system, such as physicians, administration and patient care, while also identifying the various pitfalls and gaps in the literature. Meer

120,99

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Sally Dalton-Brown

Nanotechnology and Ethical Governance in the European Union and China

gebondenEngels9783319182322 24-6-2015

This book addresses questions surrounding the feasibility of a global approach to ethical governance of science and technology. The emergence and rapid spread of nanotechnology offers a test case for how the world might act when confronted with a technology that could transform the global economy and provide solutions to issues such as pollution, while potentially creating new environmental and health risks. Meer

96,99

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Krzysztof Kubacki

Ideas in Marketing: Finding the New and Polishing the Old

paperbackEngels9783319364711 23-8-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

240,99

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Management of Competitiveness

paperbackEngels9783319365862 29-10-2016

This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

120,99

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Value-ology

paperbackEngels9783319833330 13-7-2018

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. Meer

55,89

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Cybersecurity for Industry 4.0

gebondenEngels9783319506593 11-4-2017

This book introduces readers to cybersecurity and its impact on the realization of the Industry 4.0 vision. It covers the technological foundations of cybersecurity within the scope of the Industry 4. Meer

192,99

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Colin L. Campbell

Marketing in Transition: Scarcity, Globalism, & Sustainability

paperbackEngels9783319369563 15-10-2016

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. Meer

120,99

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Knowledge and Project Management

gebondenEngels9783319510668 2-3-2017

This book argues that by integrating effective knowledge management (KM) with project management (PM), the overall project success rate can be improved significantly. Meer

144,99

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Lead Market India

paperbackEngels9783319835099 4-7-2018

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Meer

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Ahmed Bounfour

Digital Futures, Digital Transformation

paperbackEngels9783319370323 23-8-2016

This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. Meer

66,99

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The 4th Industrial Revolution

paperbackEngels9783319873237 31-8-2018

This book helps decision makers grasp the importance, and applicability to business, of the new technologies and extended connectivity of systems that underlie what is becoming known as the Fourth Industrial Revolution: technologies and systems such as artificial intelligence, machine learning, 3D printing, the internet of things, virtual and augmented reality, big data and mobile networks. Meer

61,99

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Stig Ottosson

Developing and Managing Innovation in a Fast Changing and Complex World

gebondenEngels9783319940441 12-7-2018

This book provides essential insights into how to rapidly and safely develop new sustainable products, no matter whether it is in the private sector, the public sector or the non-profit sector, and regardless of the specific national or business culture. Meer

120,99

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Alex Matveev

Intercultural Competence in Organizations

paperbackEngels9783319833521 21-6-2018

This book addresses one of the most critical issues facing global business leaders and the multicultural workforce – how to work and relate effectively in the intercultural contexts. Meer

60,99

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Design Thinking Research

paperbackEngels9783319367729 22-10-2016

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. Meer

204,99

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Dirk Panhans

China Champions

gebondenDuits9783409143318 28-6-2005

China besitzt einen entscheidenden Standortvorteil, den deutsche Unternehmen zu ihrem eigenen Nutzen ausspielen können: Die Kombination aus Faktorkosten und Skaleneffekten macht das Land als Produktionsstandort für den asiatischen oder den weltweiten Markt interessant. Meer

68,28

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