'Conscious Business' biedt een concreet stappenplan om jouw organisatie te transformeren tot een bedrijf dat economisch én maatschappelijk winstgevend is.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Can you imagine your organisation as a Ferrari or a McLaren, a Toyota or a Force India? Your management team as a pit crew? Your sales force as the race team and your marketing and research department as the design studio creating a Formula 1 car? Meer
Is it possible to teach someone to be an entrepreneur? Is innovation something that can be assessed and taught in a classroom? Teaching Innovation and Entrepreneurship answers these and other questions by focusing on a teaching experiment in Singapore at Nanyang Technological University, wherein classes of English-speaking Singaporeans and Mandarin-speaking students from the People's Republic of China were subjected to an 'entrepreneurial eco-system'. Meer
Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Meer
Strategy according to Percy Barnevik, Chairman of ABB is 10 per cent vision and 90 per cent execution. Yet standard textbooks of strategic management are decidedly light in terms of their treatment of the organisational issues which frequently derail change initiatives. Meer
In this major reference work, top scholars in the field of strategic management present major ideas and theories in the field drawing on their own research and special expertise. Meer
Design of Innovation Processes: Flow from Idea to Market Launch with Higher Speed and Value, Time after Time introduces the concept of seeing innovation as a type of process manufacturing operation and offers a coherent set of principles that will accelerate innovation in the chemical processing industries. Meer
The bestselling author of The 80/20 Principle reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits. Meer
The implementation of appropriate strategies remains one of the most difficult areas of management. Considerable thought, energy and resources is given over to devising a strategic plan; and it is to the fine detail of the plan that attention turns when things go wrong. Meer
What are the secrets behind such spectacular new product successes as Slim–Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Meer
"If you′re the CEO of a struggling business, let′s hope we never meet. I′m Gary Sutton, a turnaround guy. When I arrive you leave. Results usually get better and fast. Meer
Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand′s assets before proceeding to refashion the brand′s positioning and personality. Meer
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