Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Morten Ebe Juul Nielsen

Corporate Social Responsibility and Governance

paperbackEngels9783319380568 23-8-2016

This book deals with the role of international standards for corporate governance in the context of corporate social responsibility. Based on the fundamentals of moral theory, the book examines governance and CSR in general, addressing questions such as: Is “good governance” not affected by moral concerns? Meer

156,99

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Growth Through Innovation

paperbackEngels9783319381305 3-9-2016

Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. Meer

60,99

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Rediscovering the Essentiality of Marketing

gebondenEngels9783319298764 28-6-2016

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Meer

183,99

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The MERge Model for Business Development

paperbackEngels9783319302249 9-5-2016

This Brief presents a new model for business development—MERge—to be implemented in practitioners’ professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational institutions and public sector organizations. Meer

60,99

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Dawn R. Deeter-Schmelz

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385716 10-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

paperbackEngels9783319385730 10-9-2016

60,99

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386744 29-10-2016

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Pravat K. Choudhury

Proceedings of the 1996 Multicultural Marketing Conference

paperbackEngels9783319386911 29-10-2016

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. Meer

180,99

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Robert L. King

Minority Marketing: Issues and Prospects

paperbackEngels9783319386935 29-10-2016

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. Meer

120,99

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Proceedings of the 1993 World Marketing Congress

paperbackEngels9783319386959 29-10-2016

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Ferri Abolhassan

The Drivers of Digital Transformation

gebondenEngels9783319318233 7-9-2016

In this book, leading CEOs, CIOs and experts from international corporations explore the role of digitalization and cloud-based processes as the main business drivers of the 21st century. Meer

72,99

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Managing Risk in Nanotechnology

gebondenEngels9783319323909 22-6-2016

This book aims to address how nanotechnology risks are being addressed by scientists, particularly in the areas of human health and the environment and how these risks can be measured in financial terms for insurers and regulators. Meer

120,99

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Biomimetic Design Method for Innovation and Sustainability

gebondenEngels9783319339962 7-7-2016

Presenting a novel biomimetic design method for transferring design solutions from nature to technology, this book focuses on structure-function patterns in nature and advanced modeling tools derived from TRIZ, the theory of inventive problem-solving. Meer

156,99

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Adoption of Innovation

paperbackEngels9783319343877 7-10-2016

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer

120,99

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Concurrent Engineering in the 21st Century

paperbackEngels9783319344232 8-10-2016

Presenting the gradual evolution of the concept of Concurrent Engineering (CE), and the technical, social methods and tools that have been developed, including the many theoretical and practical challenges that still exist, this book serves to summarize the achievements and current challenges of CE and will give readers a comprehensive picture of CE as researched and practiced in different regions of the world. Meer

240,99

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Jiang Gao

Multimedia Data Mining and Analytics

paperbackEngels9783319347219 5-10-2016

This book provides fresh insights into the cutting edge of multimedia data mining, reflecting how the research focus has shifted towards networked social communities, mobile devices and sensors. Meer

120,99

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Leadership in Islam

gebondenEngels9783319664408 11-1-2018

This book examines the concept of leadership from within the Islamic worldview, exploring its meaning and various manifestations through textual evidence from the two primary sources of Islam, The Qur’an and hadith. Meer

147,39

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Anna Invernizzi

Overconfidence in SMEs

gebondenEngels9783319669199 28-9-2017

This book presents a review of the role of overconfidence in small firms and explores how biased judgment and decision-making can affect business performance. Meer

61,99

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Managing Media Businesses

gebondenEngels9783319520209 7-6-2017

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Meer

49,79

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