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Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases… Meer
In the wake of an international pandemic, Healthy Decisions: Critical Thinking Skills for Healthcare Executives emerges as a crucial guide for leaders navigating the complex world of healthcare management… Meer
Incremental Safety Practices provides a systematic account of practical projects and programmes that have contributed ensuring that every-day work goes well. It illustrates the benefits of an incremental safety approach that unites concerns for productivity and safety, rather than juxtaposing them… Meer
Drawing on insights from Lean practitioners, faculty, and researchers worldwide, and using the COVID-19 pandemic as a key example, this book explores the challenges and opportunities that arise in higher education during times of crisis… Meer
This comprehensive book explores the evolving landscape of decision-making processes for engineering and IT professionals in increasingly heterogeneous technological environments. It addresses critical gaps in current educational materials by examining how technological advancements, situational… Meer
With its tools to build scalable infrastructure from the outset and make businesses more agile, efficient, and resilient, this book navigates the complex and often competing approaches found in business, management, and social science research to provide a straightforward model with practical… Meer
In an increasingly complex and interconnected world, the authors make a case rich in theory and narrative for a new reflexive approach to real life situations. This approach (immersed reflexivity) draws on Pierre Bourdieu's logic of practice and the complexity sciences. Meer
YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence… Meer
Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. Meer
A unique, non-traditional, Organizational Behavioral-oriented book that is geared toward flexible leadership, and that offers a series of funny, yet thought-provoking, motivating, growth-oriented jokes and humor anecdotes that will help readers tap into their internal locus of control. Meer
An exploration of the life-stories of 22 pioneer Arab women who have forged their path to management and leadership in education and welfare, overcoming challenges imposed by a patriarchal society that sees female leadership as a threat. Meer
Using the Enel case, this volume unpacks the effective implementation of an ambidextrous perspective on adaptation and change, providing some key lessons for managers and scholars. It begins by exploring Enel's recent history, before mapping the steps of a remarkable transition from public… Meer
Emerging market economies account for eighty percent of the world's population and some 75% of its trade growth in the foreseeable future, following US Department of Commerce data. This volume provides insights for success in rapidly growing education markets that can be used by educators… Meer
Using case studies from a wide range of fields and historical settings, On Effective Leadership seeks to explain why some leaders are effective, why many are not, and why only a very few are exceptional. Meer
A comprehensive examination of the inability of liberal capitalism to generate the technological innovations necessary to prevent dangerous climate change. The case is made for the need for institutional evolution to drive the climate innovation, and the potential for climate innovation in an… Meer
A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for 8 core areas: Strategy Setting, Technology Alignment, Business Renovation, Project Management, Communications Renewal, Employee Engagement… Meer
Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures… Meer
In light of the decline of trade union membership and the role TU are expected to play in industrial relations, this book explores the consequences of government action and the economic policies on TU membership, investigating the forms of political action undertaken by TU and reviewing the… Meer
Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way… Meer
The Lost Leaders presents the personal stories of women who achieved success in corporate leadership, but have chosen to abandon their careers, providing a fascinating glimpse of the culture that exists in the contemporary corporation. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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