What Matters Now

Preface

SECTION 1: Values Matter Now
1.1 Putting First Things First
1.2 Learning from the Crucible of Crisis
1.3 Rediscovering Farmer Values
1.4 Renouncing Capitalism's Dangerous Conceits
1.5 Reclaiming the Noble

SECTION 2: Innovation Matters Now
2.1 Defending Innovation
2.2 Cataloging the World's Greatest Innovators
2.3 Inspiring Great Design
2.4 Turning Innovation Duffers into Pros
2.5 Deconstructing Apple

SECTION 3: Adaptability Matters Now
3.1 Changing How We Change
3.2 Becoming an Enemy of Entropy
3.3 Diagnosing Decline
3.4 Mourning Corporate Failure
3.5 Future-Proofing Your Company

SECTION 4: Passion Matters Now
4.1 Exposing Management's Dirty Little Secret
4.2 Putting Individuals Ahead of Institutions
4.3 Building Communities of Passion
4.4 Reversing the Ratchet of Control
4.5 Reinventing Management for the Facebook Generation

SECTION 5: Ideology Matters Now
5.1 Challenging the Ideology of Management
5.2 Managing Without Hierarchy
5.3 Escaping the Management Tax
5.4 Inverting the Pyramid
5.5 Aiming Higher

Appendix: The Half Moon Bay "Renegade Brigade"

Notes
Acknowledgments
About the Author