Nir Eyal is grondlegger van het Hook-model, blogger en veelgevraagd spreker. Hij gaf les aan de Stanford Graduate School of Business en schrijft onder meer voor Harvard Business Review en Time.
Meer over Nir EyalWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions.
Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.
'A must-read' - MARK MANSON
'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' - MATT HAIG
'Masses of really useful arsenal and some very interesting studies about how to be less distracted in the world' - PANDORA SYKES
