Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

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Tips van de redactie

Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Marketing Top Models
Frederik Picard
€ 29,99
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,49
Verwacht 04-12-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 167 van 15.274 resultaten
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Paperback EN01-01-20149781349438426
Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. Meer
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Paperback EN01-01-20139781349444595
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand… Meer
€ 74,19
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Paperback EN08-07-20219781292373805
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and… Meer
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Paperback EN23-09-20249781292458632
Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a… Meer
€ 108,92
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Paperback EN31-07-20239781292721590
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For principles of marketing courses that require a comprehensive text… Meer
€ 111,80
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Paperback EN26-02-20169781305867819
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this… Meer
€ 135,37
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Paperback EN01-01-19989781349145669
Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress… Meer
€ 122,99
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Paperback EN01-01-19989781349146048
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. By presenting its case using a variety of analytical tools ranging from formal game theoretical systems to inductive models based on… Meer
€ 122,99
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Paperback EN01-01-19959781349242641
Economists generally accept that competition discloses knowledge, enhances efficiency and restrains power. However, these effects of competition have so far been discussed mainly with respect to economic markets in which firms and households compete within a given set of institutions, that is within… Meer
€ 183,99
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Paperback EN13-07-19989781349264698
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes… Meer
€ 122,99
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Paperback EN19-01-20119781349289714
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the… Meer
€ 61,99
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Paperback EN01-01-20129781349324132
This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the… Meer
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Paperback EN01-01-20129781349327416
Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption… Meer
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Paperback EN01-01-20129781349347339
From a period of growth and considerably high levels of profitability, Greek banks recently found themselves battling a major decrease in demand in the local market, and an increase in non-performing loans. How is the Greek banking system able to survive the crisis?… Meer
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Paperback EN23-04-20249781324074557
A practical guide to "narrative thinking", and why it matters in a world defined by data Meer
€ 25,86
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Paperback EN05-03-20249781324095071
Barbie is a strong, independent doll. But is she a feminist icon? It’s complicated. Meer
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Paperback EN07-08-20179781337282659
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E… Meer
€ 128,89
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Paperback EN01-01-19909781349107841
Although written primarily for use by British businessmen, this book also aims to provide an introduction to the subject of competition policy to students of law, of economics, and of public administration. Meer
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Paperback EN01-01-19939781349128594
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as… Meer
€ 122,99
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Gebonden EN29-01-20019780849323263
During the past, there have been many changes in food availability, production and selection around the world. These changes, such as genetically modified foods, raise questions about their long-range implications… Meer
€ 308,26
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