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This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources… Meer
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct… Meer
This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and… Meer
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer… Meer
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments… Meer
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments… Meer
This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society… Meer
This book offers state-of-the-art descriptions of intelligent service innovations in industry, supported by novel scientific approaches. It gathers findings presented at the 3rd Intelligent Services Summit, which took place in Zurich in September 2020, and chiefly focused on the design and… Meer
This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences… Meer
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually** In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the… Meer
This comprehensive handbook offers a state-of-the-art guide to new frontiers of African entrepreneurship. Written from a Pan-African perspective by a cast of international authors, the book addresses the rapid modernisation and evolution of African entrepreneurship and business practices… Meer
Integrated Marketing Communications: A Global Brand-Driven Approach , 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner… Meer
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market… Meer
The two-volume set LNCS 12794-12795 constitutes the refereed proceedings of the 9th International Conference on Culture and Computing, C&C 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021… Meer
This two-volume set constitutes the refereed proceedings of the 15th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2021, held as part of the 23rd International Conference, HCI International 2021, held as a virtual event, in July 2021… Meer
This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicated to socialism in Romania. It focuses on the significance and circulation of porcelain and crystal sets and ornaments during late socialism and after 1989, following the… Meer
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer… Meer
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews… Meer
This book constitutes the refereed proceedings of the 20th International Conference on Business Process Management, BPM 2022, which took place in Münster, Germany, in September 2022. The 22 papers included in this book were carefully reviewed and selected from 98 submissions… Meer
This book constitutes the proceedings of the 7th International Conference on Digital Economy, ICDEc 2022, which took place in Bucharest, Romania, in May 2022. The 15 full papers included in this volume were carefully reviewed and selected from 44 submissions… Meer
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