Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Donderdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Donderdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Donderdag in huis
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Donderdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Donderdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Donderdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Donderdag in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Donderdag in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Donderdag in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Donderdag in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Donderdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Donderdag in huis

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Gebonden EN15-05-20239781032101033
Responsible Investing serves as a holistic resource on Environmental, Social, and Governance (ESG) investing for undergraduate and graduate programs. It provides a thorough background and history of ESG investing, as well as cutting-edge industry developments, introducing the reader to the rapidly… Meer
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Gebonden EN07-09-20239781032218366
The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design… Meer
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Paperback EN13-12-20219781032242569
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified… Meer
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Paperback EN01-08-20229781032080758
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach… Meer
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Paperback EN30-06-20219781032088242
The Stakeholder Perspective places people at the center of both projects and project management. It gives to the project management community a helpful, innovative, stakeholder-centered approach to increase projects’ delivered value and success rate… Meer
€ 62,41
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Paperback EN16-05-20239781032199399
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics. Beginning with the evolution and development of sports-oriented art and design, this book… Meer
€ 63,87
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Gebonden EN14-06-20239781032209708
Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics… Meer
€ 252,54
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Paperback EN11-03-20249781032345680
Updated for a post-Covid world, the second edition of this groundbreaking book explains why becoming a Humachine enterprise is the only way forward for a company to maintain a competitive advantage in the age of artificial intelligence (AI)… Meer
€ 53,64
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Gebonden EN06-11-20239781032507989
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand… Meer
€ 252,54
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Gebonden EN04-11-20269781032541075
Grounded in Positive Economic Psychology theory and research, The Psychology of Financial Wellbeing: An Introduction offers a comprehensive introduction to the key concepts, models and theories that inform financial wellbeing… Meer
€ 252,54
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Gebonden EN31-07-20239781032380674
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination… Meer
€ 252,54
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Paperback EN26-04-20239781032384092
Revealing the limitations of human decision-making, this book explores how Artificial Intelligence (AI) can be used to optimize decisions for improved business outcomes and efficiency, as well as looking ahead to the significant contributions Decision Intelligence (DI) can make to society and the… Meer
€ 75,57
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Gebonden EN26-04-20239781032384108
Revealing the limitations of human decision-making, this book explores how Artificial Intelligence (AI) can be used to optimize decisions for improved business outcomes and efficiency, as well as looking ahead to the significant contributions Decision Intelligence (DI) can make to society and the… Meer
€ 153,09
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Gebonden EN23-11-20239781032387376
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics… Meer
€ 252,54
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Gebonden EN11-12-20249781032582344
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry… Meer
€ 252,54
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Gebonden EN29-08-20249781032599861
Non-profit Governance offers 12 perspectives and analytical frameworks to facilitate the development of governance in non-profit organisations (NPOs). In this sector, governance is all the more important because it is often voluntary… Meer
€ 258,73
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Gebonden EN30-08-20249781032611457
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now… Meer
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Paperback EN29-08-20229781032400235
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting… Meer
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Gebonden EN06-12-20239781032415017
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication… Meer
€ 102,88
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Paperback EN06-05-20259781032415048
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication… Meer
€ 37,55
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