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This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens… Meer
Twenty first century, flexible capitalism creates new demands for those who work to acknowledge that all aspects of their lives have come to be seen as performance related, and consequently of interest to those who employ them (or fire them)… Meer
The issue of human rights, in the context of corporate social responsibility, is normally taken to relate to concern about exploitation in the supply chain - child labour, slavery in developing countries, and similar evils; but of course, human rights are engaged in relation to the treatment of… Meer
Hotel Law, Transactions, Management and Franchising presents a practical guide to the issues that face lawyers and industry leaders working in the hospitality field. It aims to develop the reader’s understanding of the acquisition process and the complex relationships in management and franchise… Meer
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising… Meer
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases… Meer
Artificial Intelligence and Machine Learning in Cybersecurity: A Comprehensive Guide to Improving Cybersecurity Protocol is a comprehensive exploration of the intersection between cutting-edge technology and cybersecurity practices… Meer
Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning. Unlike other texts, this book considers how marketing research techniques are applied by marketing managers in practice to ensure more… Meer
This book delves into historical insights, contemporary and future dynamics of circular processes that shape the material, knowledge, and financial flows within the fashion and textile industry. The chapters move beyond studies of drivers and barriers to circular economy adoption in the sector… Meer
Drawing on insights from Lean practitioners, faculty, and researchers worldwide, and using the COVID-19 pandemic as a key example, this book explores the challenges and opportunities that arise in higher education during times of crisis… Meer
Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field… Meer
This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world. Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key… Meer
This book provides the first comprehensive exploration of the development, content, and significance of ISSA 5000, the ground-breaking sustainability assurance standard issued by the International Auditing and Assurance Standards Board (IAASB)… Meer
This book provides a comprehensive analysis of India's public procurement regime, examining contemporary challenges and offering practical solutions applicable at the grassroots level. Drawing on interdisciplinary insights from law, economics and public administration, the book addresses critical… Meer
This book tackles a critical paradox in contemporary e-commerce: despite rapid proliferation of AI-powered digital assistants—from chatbots to voice-enabled shopping tools like Alexa and Siri—consumer adoption remains surprisingly low… Meer
In Networked Business , Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology… Meer
This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality… Meer
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional… Meer
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services… Meer
Social entrepreneurs are change makers that aim to solve society’s unsolved problems. Not surprisingly, social entrepreneurship has thus created high expectations. To better understand the potential as well as the limitations of social entrepreneurship, however, a more nuanced approach is needed in… Meer
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