Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Donderdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Donderdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Donderdag in huis
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Donderdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Donderdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Donderdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Donderdag in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Donderdag in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Donderdag in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Donderdag in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Donderdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Donderdag in huis

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 258 van 14.653 resultaten
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Paperback EN14-10-20249781032921365
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens… Meer
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Paperback EN14-10-20249781032925929
Twenty first century, flexible capitalism creates new demands for those who work to acknowledge that all aspects of their lives have come to be seen as performance related, and consequently of interest to those who employ them (or fire them)… Meer
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Paperback EN14-10-20249781032926384
The issue of human rights, in the context of corporate social responsibility, is normally taken to relate to concern about exploitation in the supply chain - child labour, slavery in developing countries, and similar evils; but of course, human rights are engaged in relation to the treatment of… Meer
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Paperback EN14-10-20249781032928272
Hotel Law, Transactions, Management and Franchising presents a practical guide to the issues that face lawyers and industry leaders working in the hospitality field. It aims to develop the reader’s understanding of the acquisition process and the complex relationships in management and franchise… Meer
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Paperback EN01-10-20269781032937618
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising… Meer
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Gebonden EN04-02-20259781032941325
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases… Meer
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Gebonden EN16-12-20259781041014867
Artificial Intelligence and Machine Learning in Cybersecurity: A Comprehensive Guide to Improving Cybersecurity Protocol is a comprehensive exploration of the intersection between cutting-edge technology and cybersecurity practices… Meer
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Gebonden EN10-11-20269781041042976
Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning. Unlike other texts, this book considers how marketing research techniques are applied by marketing managers in practice to ensure more… Meer
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Gebonden EN13-11-20269781041070887
This book delves into historical insights, contemporary and future dynamics of circular processes that shape the material, knowledge, and financial flows within the fashion and textile industry. The chapters move beyond studies of drivers and barriers to circular economy adoption in the sector… Meer
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Paperback EN14-10-20269781041073376
Drawing on insights from Lean practitioners, faculty, and researchers worldwide, and using the COVID-19 pandemic as a key example, this book explores the challenges and opportunities that arise in higher education during times of crisis… Meer
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Gebonden EN02-11-20269781041169185
Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field… Meer
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Gebonden EN02-10-20269781041129776
This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world. Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key… Meer
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Paperback EN06-11-20269781041296621
This book provides the first comprehensive exploration of the development, content, and significance of ISSA 5000, the ground-breaking sustainability assurance standard issued by the International Auditing and Assurance Standards Board (IAASB)… Meer
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Gebonden EN16-11-20269781041372158
This book provides a comprehensive analysis of India's public procurement regime, examining contemporary challenges and offering practical solutions applicable at the grassroots level. Drawing on interdisciplinary insights from law, economics and public administration, the book addresses critical… Meer
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Gebonden EN02-11-20269781041381983
This book tackles a critical paradox in contemporary e-commerce: despite rapid proliferation of AI-powered digital assistants—from chatbots to voice-enabled shopping tools like Alexa and Siri—consumer adoption remains surprisingly low… Meer
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Paperback EN12-11-20269781041388647
In Networked Business , Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology… Meer
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Gebonden EN09-04-20159781138027367
This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality… Meer
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Paperback EN30-08-20179781138038967
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional… Meer
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Paperback EN16-04-20179781138055421
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services… Meer
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Gebonden EN05-11-20189781138079946
Social entrepreneurs are change makers that aim to solve society’s unsolved problems. Not surprisingly, social entrepreneurship has thus created high expectations. To better understand the potential as well as the limitations of social entrepreneurship, however, a more nuanced approach is needed in… Meer
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