Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 05-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 285 van 14.650 resultaten
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Paperback EN01-02-20019780851424606
Provides readers with a listing of some of the most useful business and industry information sources available freely on the Internet Covers: sources of useful free business and industry information, sections on different industrial sectors, business information portals… Meer
€ 83,40
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Gebonden EN06-09-20219781032037431
Interconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and identifies the difficulties and challenges along the way… Meer
€ 252,54
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Paperback EN30-09-20219781032044965
Climate scientists have clarified the main causes of climate change, and the tight timescale within which humans must change behaviour, and implement effective solutions, wherever they are needed across the world… Meer
€ 62,41
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Gebonden EN02-11-20219781032052182
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior… Meer
€ 252,54
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Paperback EN31-07-20239781032062006
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on… Meer
€ 69,72
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Gebonden EN24-12-20219781032126548
Social impact investing is gaining ground as one of the most important investment trends in the world. While the size of the social impact investing market is still relatively small in global terms, momentum continues to grow unabated… Meer
€ 252,54
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Paperback EN31-08-20269781041223221
There are times innovation emerges from a lab before the market has even been defined. When that happens, the market must be identified and mapped through iterative steps. This book is a practical playbook for researchers and founders navigating that process, from defining your first market… Meer
€ 66,80
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Gebonden EN30-07-20269781041247081
This book examines how employees respond to unethical leadership, exploring the psychological and behavioral dynamics of silence, resistance, loyalty and whistleblowing. Grounded in original empirical research and moral cleansing theory, this book reveals how individuals protect their moral… Meer
€ 102,88
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Gebonden EN02-11-20269781041377931
This book examines and compares the evolution of competition policy networks in the EU and US as a means of assessing their efficacy and adaptability to one another and as a model for other countries… Meer
€ 258,73
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Gebonden EN04-11-20269781041408376
This book offers a comprehensive, multidimensional examination of how firms move from symbolic sustainability commitment declarations toward genuine environmental, social, and governance (ESG) transformation. It advances ESG scholarship in three key ways… Meer
€ 258,73
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Paperback EN23-09-20169781138247826
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and… Meer
€ 91,66
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Paperback EN11-10-20169781138249165
Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer provides background on the patient safety movement, systems safety, human error and other key philosophies that support change and innovation in the reduction of medical error… Meer
€ 85,81
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Paperback EN07-11-20189781138262782
The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relatively few detailed and full length works on this topic have been published… Meer
€ 77,04
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Gebonden EN14-12-20189781138296145
This book describes and assesses an emerging threat to states’ territorial control and sovereignty: the hostile control of companies that carry out privatized aspects of sovereign authority. The threat arises from the massive worldwide shift of state activities to the private sector since the late… Meer
€ 258,73
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Gebonden EN13-08-20199781138332164
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners… Meer
€ 252,54
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Paperback EN14-08-20189781138362154
European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe… Meer
€ 77,04
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Gebonden EN10-11-20209781138386372
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion… Meer
€ 381,26
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Gebonden EN11-08-20179781138407855
Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing… Meer
€ 308,13
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Gebonden EN28-06-20179781138414693
When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history… Meer
€ 308,13
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Gebonden EN29-06-20179781138441026
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing… Meer
€ 308,13
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