Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Vrijdag in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Vrijdag in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Vrijdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Vrijdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Vrijdag in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
± 4 werkdagen

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Vrijdag in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Vrijdag in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Vrijdag in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Vrijdag in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Vrijdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 353 van 14.650 resultaten
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Gebonden EN28-07-20059780754640851
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities… Meer
€ 214,52
Levertijd ± 11 werkdagen
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Gebonden EN12-12-20019780860788522
The subject of this volume is the relationship between production and consumption, considered not only as the supply and demand sides of economic life, but within the broader context of the societies of the Low Countries between the 12th and the 16th centuries… Meer
€ 77,04
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Gebonden EN15-06-20219781032008349
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more… Meer
€ 252,54
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Gebonden EN30-11-20219781032048116
Supporting employee entrepreneurship is among major challenges contemporary organizations face. Many facets of corporate entrepreneurship are investigated, and the body of knowledge in the field is growing rapidly; nevertheless, there are still knowledge and research gaps to be filled… Meer
€ 252,54
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Paperback EN20-04-20239781032059679
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe… Meer
€ 79,96
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Paperback EN24-12-20219781032126531
Social impact investing is gaining ground as one of the most important investment trends in the world. While the size of the social impact investing market is still relatively small in global terms, momentum continues to grow unabated… Meer
€ 63,87
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Gebonden EN27-07-20229781032180564
Why does growing your sales feel like a constant struggle when it should be getting easier as you gain experience? Every day, you're reinventing your approach. Chasing prospects who ghost you. Trying tactics that worked last year but now fall flat… Meer
€ 214,52
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Gebonden EN01-06-20229781032222363
This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors… Meer
€ 252,54
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Gebonden EN06-10-20229781032269009
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies… Meer
€ 214,52
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Gebonden EN11-04-20149781137412584
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection… Meer
€ 61,99
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Gebonden EN09-05-20149781137413253
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development… Meer
€ 61,99
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Gebonden EN29-09-20159781137440433
Consumers are not usually incorporated into the sociological concept of 'division of labour', but using the case of household recycling, this book shows why this foundational concept needs to be revised. Meer
€ 61,99
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Paperback EN11-08-20109781137442222
In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer… Meer
€ 61,99
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Gebonden EN15-05-20159781137466679
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer
€ 43,69
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Paperback EN15-02-20159781137467591
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. Meer
€ 55,89
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Gebonden EN10-11-20159781137503282
A Comparative History of Commerce and Industry, Volume II offers a subjective review of how the cultural, social and economic institutions of commerce and industry evolved in industrialized nations to produce the institution we now know as business enterprise. Meer
€ 122,99
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Gebonden EN25-09-20179781137506146
This book explores the use of English within otherwise local-language conversations by two continental European social media communities. The analysis of these communities serves not only as a comparison of online language practices, but also as a close look at how globalization phenomena and… Meer
€ 135,19
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Gebonden EN27-04-20179781137523426
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow… Meer
€ 86,39
Levertijd ± 9 werkdagen
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Gebonden EN02-08-20169781137526755
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom… Meer
€ 47,35
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Gebonden EN29-10-20159781137535870
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. Meer
€ 61,99
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