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De strategische noodzaak van de derde ring

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Strategische marketingplanning

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Léon Geuyen

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Chantal Smink

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Verwacht 20-11-2026

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€ 22,50

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Cor Hospes

€ 24,95

Verwacht 28-01-2027

Bert Van Thilborgh

€ 32,–

Verwacht 19-02-2027

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 444 van 14.648 resultaten

Richard A. Krueger

Developing Questions for Focus Groups

Paperback EN10-09-19979780761908197

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions… Meer

€ 145,93

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Levertijd ± 16 werkdagen

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Rohit Deshpande

Developing a Market Orientation

Paperback EN18-05-19999780761916932

The Marketing Service Institute's pioneering work on developing a market orientation, up to now only available as a series of working papers, is now presented in book form.This book demonstrates the importance of market orientation on organizational culture (the shared set of values in putting… Meer

€ 195,81

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Marieke de Mooij

Consumer Behavior and Culture

Gebonden EN05-11-20039780761926689

226021 Meer

€ 331,39

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Gerald S. Albaum Scott M. Smith

Fundamentals of Marketing Research

Gebonden EN08-12-20049780761988526

Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement… Meer

€ 331,39

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Aaron Goldfarb Steven Grasse

Brand Mysticism

Gebonden EN08-12-20229780762475827

An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin… Meer

€ 32,65

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Mark Yarnell Rene Reid Yarnell

Your First Year in Network Marketing

Paperback EN07-01-19989780761512196

How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses… Meer

€ 25,44

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Clotaire Rapaille

The Culture Code

Paperback EN17-07-20079780767920575

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve… Meer

€ 24,–

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Cory Hillman

American Sports in an Age of Consumption

Paperback EN27-07-20169780786498888

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands… Meer

€ 47,68

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Elizabeth C. Hirschman Morris B. Holbrook

Postmodern Consumer Research

Paperback EN11-09-19929780803947436

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena… Meer

€ 145,93

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Richard L. Oliver Roland T. Rust

Service Quality

Paperback EN07-12-19939780803949201

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the… Meer

€ 145,93

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Paul J. Lavrakas

Telephone Survey Methods

Paperback EN19-08-19939780803953079

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured?… Meer

€ 145,93

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Ronald Paul Hill

Marketing and Consumer Research in the Public Interest

Paperback EN30-11-19959780803971912

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest… Meer

€ 195,81

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Kevin Davis

Slow Down, Sell Faster!

Paperback EN22-03-20189780814416853

What do customers really want from salespeople? Slower, more attentive conversations that address their unique needs. Discover the simple yet powerful eight-step process for delivering a winning sales pitch to any audience. Meer

€ 24,96

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CSP, Mark Hunter

High-Profit Selling

Paperback EN13-04-20189780814420096

Negotiating isn’t always in a business’s best interest. This powerful guide explains how to increase your sales--and do so while selling at a higher price. Meer

€ 26,46

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Steven A. Seidman

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Gebonden EN30-09-20089780820486178

How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries… Meer

€ 143,73

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Pattie Gibson

The World of Customer Service

Paperback EN20-06-20119780840064240

Master the exceptional customer service skills that are most important in all types of organizations today with the powerful, practical presentation in THE WORLD OF CUSTOMER SERVICE, 3rd Edition. This book demonstrates how effective customer services techniques can help readers and their… Meer

€ 145,32

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Michael Brown

I Don't Agree

Paperback EN01-07-20209780857197658

Did you know you’re likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our extended social networks… Meer

€ 22,56

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Paul Dervan

Run with Foxes

Paperback EN07-04-20209780857197726

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what… Meer

€ 22,56

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Paul Cowan

Connecting with Clients

Paperback EN30-03-20219780857198594

CLIENT RELATIONSHIPS Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please?… Meer

€ 22,56

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Robert Carver

Advanced Futures Trading Strategies

Gebonden EN18-04-20239780857199683

Over thirty trading strategies specifically designed for trading futures from experienced and successful professional trader Robert Carver. Meer

€ 87,31

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Van fillercontent naar killercontent - Winnen in Google en AI

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De Tao van publieke dienstverlening

Nieuw in Marketing

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Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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