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Eric de Haan

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Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
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Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
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GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
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Examenboek NIMA Basiskennis Marketing
A. van Arnhem
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29,99
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When digital becomes human
Steven Van Belleghem
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29,99
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Het Bestsellerboek
Charlotte Meindersma
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25,–
-53%
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Marketing made simple
Donald Miller
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29,99
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
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2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
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5

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Tips van de redactie

Content die werkt
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Boost je business met een boek
Janneke Sinot
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Merklogica
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Hoe bouw je een sterk merk?
Rik Riezebos
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 05-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 463 van 14.650 resultaten
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Gebonden EN01-12-20249789819786879
The 2nd edition of Sustainable Human Resource Management: Strategies, Practices and Challenges delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business Strategy Context for Sustainable HRM,' 'High-Performance… Meer
€ 192,99
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Gebonden EN13-05-20269783032207814
This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than many other creative industries, such as the newspaper… Meer
€ 183,99
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Gebonden EN30-06-20219783030755744
This book highlights the latest research on sub-supplier management while also discussing its current state and related managerial challenges. It provides a process framework for managing sub-suppliers and an overview of the various buyer / sub-supplier relationships and their key characteristics… Meer
€ 204,99
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Gebonden EN09-02-20239783031248832
This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy… Meer
€ 183,99
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Paperback EN22-09-20229783030813239
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing… Meer
€ 216,99
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Gebonden EN18-12-20219783030813369
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve… Meer
€ 183,99
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Paperback EN19-12-20229783030813390
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve… Meer
€ 183,99
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Gebonden EN28-11-20219783030837105
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with… Meer
€ 196,19
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Paperback EN14-02-20239783030852986
This book will take the reader through the past, the present, and into the future of the flagship institution of the international customs community: the World Customs Organization (WCO). The purpose is to present to the reader, in a comprehensive, orderly, and synthetic manner, the enormous… Meer
€ 78,99
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Paperback EN29-08-20229783030859718
This book constitutes the refereed proceedings of the 22nd IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2021, held in Saint-Étienne, and virtually in November 2021. The 70 papers (15 full and 55 short) presented with 5 industrial workshop papers were carefully reviewed and selected… Meer
€ 264,99
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Paperback EN07-11-20219783030884963
This book presents new perspectives on current development policy against the background of the Covid-19 pandemic. The author applies new methodological, disciplinary, and analytical approaches to examine specific major contemporary policy issues… Meer
€ 72,99
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Gebonden EN23-02-20209783030390099
This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies… Meer
€ 80,29
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Gebonden EN22-06-20239783031299650
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives… Meer
€ 55,89
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Gebonden EN30-06-20229783030934989
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency… Meer
€ 171,79
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Gebonden EN18-05-20239783031304149
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers… Meer
€ 49,79
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Paperback EN30-03-20239783030958114
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and… Meer
€ 204,99
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Gebonden EN31-03-20219783030628802
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing… Meer
€ 159,59
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Paperback EN29-03-20229783030654573
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in… Meer
€ 102,99
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Gebonden EN06-03-20219783030655501
This book explores the undeveloped potential of video-ethnography to study the material, embodied and sensory dimensions of workplace practices. With the growing interest in sociomateriality and the development of research on the embodied and sensory dimensions of organizational practices, some… Meer
€ 74,19
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Gebonden EN24-03-20219783030661021
This book includes the proceedings of the second workshop on recommender systems in fashion and retail (2020), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting… Meer
€ 132,99
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