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Durk Bosma

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Klaas Kroezen

Sales, Oprecht & ontspannen

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De strategische noodzaak van de derde ring

€ 34,99

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Karel Jan Alsem

Strategische marketingplanning

€ 83,95

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De top 100 Marketing

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Je merk wordt overal gezien en nergens onthouden

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

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Van fillercontent naar killercontent - Winnen in Google en AI

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Van klant naar fan - Waarom een tevreden klant nog geen fan is

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Léon Geuyen

€ 29,99

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Janneke Sinot

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Chantal Smink

€ 29,95

Verwacht 20-11-2026

Tom van Bommel

€ 22,50

Verwacht 24-11-2026

Cor Hospes

€ 24,95

Verwacht 28-01-2027

Bert Van Thilborgh

€ 32,–

Verwacht 05-02-2027

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 475 van 14.650 resultaten

Clotaire Rapaille

The Culture Code

Paperback EN17-07-20079780767920575

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve… Meer

€ 24,–

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Levertijd ± 11 werkdagen

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Cory Hillman

American Sports in an Age of Consumption

Paperback EN27-07-20169780786498888

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands… Meer

€ 47,68

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Levertijd ± 16 werkdagen

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Elizabeth C. Hirschman Morris B. Holbrook

Postmodern Consumer Research

Paperback EN11-09-19929780803947436

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena… Meer

€ 145,93

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Richard L. Oliver Roland T. Rust

Service Quality

Paperback EN07-12-19939780803949201

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the… Meer

€ 145,93

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Paul J. Lavrakas

Telephone Survey Methods

Paperback EN19-08-19939780803953079

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured?… Meer

€ 145,93

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Ronald Paul Hill

Marketing and Consumer Research in the Public Interest

Paperback EN30-11-19959780803971912

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest… Meer

€ 195,81

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Kevin Davis

Slow Down, Sell Faster!

Paperback EN22-03-20189780814416853

What do customers really want from salespeople? Slower, more attentive conversations that address their unique needs. Discover the simple yet powerful eight-step process for delivering a winning sales pitch to any audience. Meer

€ 24,96

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CSP, Mark Hunter

High-Profit Selling

Paperback EN13-04-20189780814420096

Negotiating isn’t always in a business’s best interest. This powerful guide explains how to increase your sales--and do so while selling at a higher price. Meer

€ 26,46

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Steven A. Seidman

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Gebonden EN30-09-20089780820486178

How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries… Meer

€ 143,73

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Pattie Gibson

The World of Customer Service

Paperback EN20-06-20119780840064240

Master the exceptional customer service skills that are most important in all types of organizations today with the powerful, practical presentation in THE WORLD OF CUSTOMER SERVICE, 3rd Edition. This book demonstrates how effective customer services techniques can help readers and their… Meer

€ 145,32

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Michael Brown

I Don't Agree

Paperback EN01-07-20209780857197658

Did you know you’re likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our extended social networks… Meer

€ 22,56

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Paul Dervan

Run with Foxes

Paperback EN07-04-20209780857197726

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what… Meer

€ 22,56

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Paul Cowan

Connecting with Clients

Paperback EN30-03-20219780857198594

CLIENT RELATIONSHIPS Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please?… Meer

€ 22,56

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Robert Carver

Advanced Futures Trading Strategies

Gebonden EN18-04-20239780857199683

Over thirty trading strategies specifically designed for trading futures from experienced and successful professional trader Robert Carver. Meer

€ 87,31

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Christopher Ritson Daniel Padberg Luis Albisu

Agro-food Marketing

Paperback EN01-02-19979780851991443

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach reflects a growing trend to teach these subjects in an integrated way. The book has been developed from a very successful series of courses run by the (CIHEAM). Meer

€ 93,89

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Geoffrey Crouch Josef Mazanec Marcia Sakaie.a.

Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1

Gebonden EN01-12-19999780851993225

The book provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. Meer

€ 224,88

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Alan Zimmerman Jim Blythe Nektarios Tzempelikos

Business to Business Marketing Management

Gebonden EN17-03-20269781003863304

Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today… Meer

€ 269,04

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D. Eric Schansberg Dwight R. Lee Richard B. McKenzie

Microeconomics for Managers

Paperback EN28-03-20249781009507196

Updated 4th edition, presenting microeconomics in a non-technical and easy to understand manner with its distinctive emphasis on 'the economic way of thinking' and its applicability to sharper managerial thinking and improved decision-making. Meer

€ 96,06

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Gary L. Frazier

Marketing Channel Management

Gebonden EN04-12-20259781009561778

A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA… Meer

€ 149,04

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Jeffrey Gitomer

Jeffrey Gitomer's Little Gold Book of YES! Attitude: New Edition, Updated & Revised

Gebonden EN16-01-20189780999255506

Every person in the universe wants to hear YES! Every business and sales winner wants to hear one word: YES! Having and maintaining a YES! Attitude that's powerful enough to help anyone achieve the impossible is possible. When you've got a YES! Attitude , you assume everything will start with " YES!… Meer

€ 29,77

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De Tao van publieke dienstverlening

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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GEO - Zichtbaar zijn in de antwoorden van AI

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