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Michaela Hartmann strukturiert grundsätzliche Preisentscheidungsprobleme, wobei sie besonderen Wert auf Instrumentalentscheidungen legt. Mit der Unterscheidung von strategischen und operativen Preisentscheidungen wird der Artikelvielfalt und der Sortimentsorientierung im Einzelhandel Rechnung… Meer
Stefanie Regier untersucht, welche Faktoren die Produktevaluation und die Akzeptanzentscheidung des Konsumenten bei radikalen Innovationen beeinflussen. Auf dieser Basis entwickelt sie ein Modell, um Hilfestellung bei der Markteinführung und -kommunikation zu leisten… Meer
Ingmar Geiger präsentiert ein Totalmodell, das sich mit der Wirkung von Verhandlungsmacht auf die Verhandlungsinteraktion und -ergebnisse in Einzeltransaktion und Geschäftsbeziehung auseinandersetzt. Die so generierten Hypothesen werden in einem sehr aufwändigen experimentell-empirischen Verfahren… Meer
India is one of the major emerging economies of the world and has witnessed tremendous economic growth over the last decades. The reforms in the financial sector were introduced to infuse energy and vibrancy into the process of economic growth… Meer
La scienza dei servizi nasce dal tentativo di unire informatica, ricerca operativa, ingegneria industriale, scienze manageriali, sociali, cognitive e legali al fine di sviluppare le competenze richieste da un’economia basata sui servizi. Il libro si articola su tre parti… Meer
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products… Meer
This book presents an evaluation of recent legislative initiatives against unsolicited commercial e-mail (spam) in the European Union. The authors provide an analysis of the meaning and interpretation of the relevant new regulatory regime in the EU… Meer
The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential… Meer
The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential… Meer
This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive… Meer
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and… Meer
This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and… Meer
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021… Meer
This book systematically summarizes the development process of China Internet in 2020, reveals the strong impact of Internet on China's economic development and social progress, and displays the course of the Chinese people's changes from beneficiary and participant to builder, contributor, and… Meer
This book is about retirement income security. This income security is provided by national public pensions, corporate pensions, and individual and reverse mortgages. However, these systems vary greatly from country to country and, in many countries, do not provide sufficient coverage… Meer
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data… Meer
This book offers a quantitative and qualitative look at the much-discussed BRICS—Brazil, Russia, India, China and South Africa—and explores how their economic ascent might cause global economic realignments in the 21st century… Meer
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways… Meer
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