Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Marketing Top Models
Frederik Picard
€ 29,99
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Uitverkocht
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN28-11-20199781138480858
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area… Meer
€ 47,61
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN06-03-20209781138585232
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace… Meer
€ 59,27
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN29-03-20189781138586055
Protocols for Secure Electronic Commerce, Third Edition presents a compendium of protocols for securing electronic commerce, or e-commerce, in consumer- and business-to-business applications. Attending to a variety of electronic payment systems currently in use around the globe, this edition… Meer
€ 119,01
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN30-06-20209781138612921
First published in 1998, this volume explored the recent growth in university-based commercial start-up companies as a means of applying research in industry and as an alternative method of funding. Blair and Hitchens melded the practical experiences of universities with more theoretical… Meer
€ 56,35
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN18-09-20189781138620650
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist… Meer
€ 69,47
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN08-03-20189781138642553
The tangible value of increased water efficiency, reuse and recycling and improved social license to operate are moving more companies to adopt water stewardship strategies. This book frames an expanded strategy for water stewardship and business value creation, including brand value, that benefits… Meer
€ 75,29
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-10-20169781138656901
The human rights of communities in many resource-rich, weak governance States are adversely affected, not only by the acts of States and their agents, but also by powerful non-State actors. Contemporary phenomena such as globalisation, privatisation and the proliferation of internal armed conflict… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-06-20219781138682788
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice… Meer
€ 379,83
Levertijd ± 11 werkdagen
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Gebonden EN06-07-20169781138685314
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN13-06-20189781138685345
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-03-20179781138689046
This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users’ needs in developing countries in key areas, such as agriculture and education. The authors discuss how this framework can be utilized by businesses, governments, and consumers to… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-01-20179781138702127
Within corporate governance the accountability of the board of directors is identified as a major issue by governments, international bodies, professional associations and academic literature. Boards are given significant power in companies, and as a consequence it is argued that they should be… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-12-20189781138744592
Corporate sustainability needs a rethink. We have entered the human-influenced Anthropocene age, and we are witnessing accelerating changes in earth system processes. Businesses’ current initiatives, such as product innovation and pollution reduction, are not enough to combat the intensifying… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN22-08-20149781138788398
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product… Meer
€ 251,60
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Gebonden EN22-08-20149781138790834
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan. Meer
€ 251,60
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Gebonden EN22-08-20149781138794054
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN02-09-20169781138832442
Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis… Meer
€ 62,18
Levertijd ± 11 werkdagen
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Gebonden EN26-11-20149781138832756
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory. Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN16-07-20189781138916456
Create an irresistible brand image and build an audience of loyal and engaged fans… Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers… Meer
€ 60,72
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-07-20119781409401292
In this revealing book Junie Tong reflects on the role of banking and finance in China. The author adopts a critical perspective that views the societal as well as economic functioning of banking and finance… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden

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