Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Gebonden Engels20169780128027806 4-10-2016
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality…  Meer
€ 137,80
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Gebonden Engels20189780128028612 20-6-2018
Food Fortification in a Globalized World outlines experiences over the past 50 years—and future potential—for the application of food fortification across a variety of foods in the industrialized and developing world…  Meer
€ 199,-
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Paperback Engels20179780128039557 31-8-2017
Incorporating Cultures' Role in the Food and Agricultural Sciences addresses the practical needs of the professors, administrators and students who often face challenges of working together with Indigenous peoples with whom they have no prior experience…  Meer
€ 106,54
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Gebonden Engels20119780230358553 13-12-2011
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.  Meer
€ 61,99
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Gebonden Engels20089780230517042 27-2-2008
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at…  Meer
€ 61,99
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Gebonden Engels20149780230355644 23-4-2014
This volume brings together research on retailing, shopping and urban space; themes that have attracted wide interest in recent decades. The authors argue that the 'modernity' of the nineteenth century is often over-emphasised at the expense of recognising earlier innovation.  Meer
€ 61,99
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Paperback Engels20079780230525887
Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments.  Meer
€ 86,39
Dit product is niet leverbaar
Gebonden Engels20229780241572559 27-1-2022
From Wall Street Journal columnist Spencer Jakab, the real story of the GameStop squeeze - and the surprising winners of a rigged game. 'Jakab adeptly skewers the popular but dangerously wrong narrative of Reddit's David thumping Wall Street's Goliath, and shows how the casino always wins in the…  Meer
€ 28,89
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Paperback Engels20229780241556849 3-2-2022
'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you. ' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit…  Meer
€ 27,48
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€ 41,08
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Paperback Engels20109780273735427 7-10-2010
Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience…  Meer
€ 23,74
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Paperback Engels20129780273760894 1-10-2012
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today…  Meer
€ 83,74
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Paperback Engels20139780273792857 17-10-2013
YOU’VE GOT JUST 60 MINUTES TO WIN OR LOSE YOUR NEXT SALE - HOW WILL YOU MAKE THEM COUNT? If your job is to win new business, then you’ll know it’s important to make a strong first impression. But do you realise that the first 60 minutes are critical to your chances of success?…  Meer
€ 23,74
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Gebonden Engels20169780198745754 30-6-2016
This book will act as a wide ranging but accessible guide to both the main defining features of the new retail landscape globally and, the skills and capabilities that enterprises and their leaders will need in order to be successful.  Meer
€ 81,82
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Gebonden Engels20159780199388516 4-6-2015
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.  Meer
€ 206,59
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Gebonden Engels20109780199587407 28-10-2010
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how…  Meer
€ 76,15
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€ 32,73
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Gebonden Engels20089780230220928 15-12-2008
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns…  Meer
€ 86,39
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Gebonden Engels20109780230227835 11-8-2010
In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer…  Meer
€ 61,99
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Gebonden Engels20109780230244108 8-12-2010
Kaj Ilmonen was a pioneer in the third wave of the sociology of consumption. This book provides a balanced overview of the sociology of consumption, arguing that the enthusiasm of 'the third wave' exaggerated the role of the symbolic and imaginary at the expense of the materiality of human…  Meer
€ 98,59
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