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Lindsey Drylie Carey

Firms in the Fashion Industry

paperbackEngels9783030762575 6-10-2022

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer

198,38

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Advances in Digital Marketing and eCommerce

gebondenEngels9783030765194 27-5-2021

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. Meer

192,99

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Advances in Digital Marketing and eCommerce

paperbackEngels9783030765224 28-5-2022

192,99

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Advances in National Brand and Private Label Marketing

gebondenEngels9783030769345 17-5-2021

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). Meer

180,99

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Andrew Corcoran

Integrated Digital Marketing in Practice

PaperbackEngels9781009204378 13-4-2023

Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Meer

58,77

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Alice (Leeds University, UK) Dallabona

Luxury Fashion Marketing and Branding

PaperbackEngels9781032206882 22-8-2024

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. Meer

56,57

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Co - Creation in Tourist Experiences

PaperbackEngels9781032242248 13-12-2021

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Meer

55,97

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Sophie Attwood

Beautiful PR

PaperbackEngels9781788604802 7-11-2023

Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more authentic, meaningful way to tell your brand’s story. Meer

23,18

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Marketing Island Destinations

PaperbackEngels9781032928463 14-10-2024

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Meer

56,57

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Mass Customization and Customer Centricity

gebondenEngels9783031097812 25-7-2023

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”. Meer

212,48

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Racheal Louis Vincent

Marketing Case Studies in Emerging Markets

gebondenEngels9783031516887 2-4-2024

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. Meer

72,99

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Jan Y. Yang

The Pricing Compass

paperbackEngels9783031520624 28-2-2025

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. Meer

50,33

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Peter Møgelvang-Hansen

Misleading Marketing Communication

gebondenEngels9783031112058 11-10-2022

Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues. Meer

57,38

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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385778 24-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

180,99

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Zvezdan Vukanović

Foreign Direct Investment Inflows Into the South East European Media Market

gebondenEngels9783319305103 2-8-2016

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. Meer

120,99

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Tymoteusz Doligalski

Internet-Based Customer Value Management

gebondenEngels9783319098548 31-10-2014

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. Meer

60,99

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Social Networks and the Economics of Sports

paperbackEngels9783319376141 10-9-2016

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. Meer

120,99

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Stavros Georgiades

Employee Engagement in Media Management

gebondenEngels9783319162164 10-4-2015

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. Meer

60,99

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Mojca Ramšak

Wine Queens

paperbackEngels9783319166605 31-3-2015

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. Meer

60,99

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Market Entry into the USA

gebondenEngels9783319171234 18-8-2015

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. Meer

60,99

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