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Pagina 145 van 3.738 resultaten

Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

PaperbackEngels9789811222177 25-2-2021

37,05

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

PaperbackEngels9789811274480 5-10-2023

80,32

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

PaperbackEngels9789811274527 5-10-2023

80,32

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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

GebondenEngels9789811276057 5-6-2023

173,48

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Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

paperbackEngels9789811338861 30-1-2019

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer

60,99

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Social Media Marketing

paperbackEngels9789811353659 9-2-2019

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Meer

122,99

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Ethics, Social Responsibility and Sustainability in Marketing

gebondenEngels9789811379239 18-7-2019

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. Meer

276,99

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Atanu Adhikari

Services Marketing Issues in Emerging Economies

gebondenEngels9789811587863 25-2-2021

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. Meer

180,99

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Atanu Adhikari

Services Marketing Issues in Emerging Economies

paperbackEngels9789811587894 25-2-2022

180,99

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Scot R (Medill-northwestern Univ, Usa) Wheeler

Architecting Experience: A Marketing Science And Digital Analytics Handbook

GebondenEngels9789814678414 19-2-2016

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Meer

94,74

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Ricardo Cayolla

Marketing and Smart Technologies

paperbackEngels9789811692741 16-3-2023

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. Meer

360,99

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Kartikeya Kompella

Marketing Wisdom

gebondenEngels9789811077234 11-9-2018

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. Meer

72,99

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Water Markets for the 21st Century

paperbackEngels9789402407945 18-9-2016

This book evaluates the history, the present and the future of water markets on 5 continents, beginning with the institutional underpinnings of water markets and factors influencing transaction costs. Meer

180,99

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Creating a Culture of Diversity and Inclusiveness in India Inc.

gebondenEngels9789811642364 8-12-2021

The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future. Meer

180,99

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Ofer Mintz

The Post-Pandemic Business Playbook

gebondenEngels9789811658679 13-2-2022

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. Meer

43,69

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Ofer Mintz

The Post-Pandemic Business Playbook

paperbackEngels9789811658709 14-2-2023

43,69

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Wayne Mullins

Full Circle Marketing

PaperbackEngels9798218058746 13-9-2022

18,93

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Samyak Ramteke

The Complete Guide to Copywriting

PaperbackEngels9798886679038 25-4-2022

11,08

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Digital Wine

paperbackEngels9789812870582 27-5-2014

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. Meer

60,99

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Research traditions in marketing

paperbackEngels9789401046152 24-12-2012

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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