Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
Morgen in huis
Werkboek Salessucces
Geert Delobelle
€ 25,99
Morgen in huis
Advertising and Promotion
George Belch
€ 89,82
Morgen in huis

Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Morgen in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Morgen in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Morgen in huis
Click your Brain
Ria van Tol
€ 23,95
44,95
-47%
Morgen in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
Morgen in huis
1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
Morgen in huis
3
Salestech
Hanneke Vogels
Salestech
€ 29,95
Morgen in huis
4
Pricing power
Joris Smits
Pricing power
€ 20,–
Morgen in huis
5

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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Zaterdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Morgen in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 152 van 11.871 resultaten
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Paperback EN31-07-20239781032288895
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed… Meer
€ 65,34
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN08-09-20239781032304731
Health systems across the world face multiple pressures. Input costs are soaring, systems are struggling to keep up with increasing demand for their services and areas of the world still lack universal health coverage… Meer
€ 100,44
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN27-02-20239781032397122
Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are… Meer
€ 60,95
Levertijd ± 11 werkdagen
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Paperback EN13-06-20229781032337524
The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers… Meer
€ 39,01
Levertijd ± 11 werkdagen
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Paperback EN08-12-20229781032352701
Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to… Meer
€ 60,95
Levertijd ± 11 werkdagen
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Paperback EN08-04-20249781032362045
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye… Meer
€ 58,02
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN15-08-20249781032533865
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications… Meer
€ 63,87
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN15-08-20249781032533872
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-10-20239781032536828
Diversity, Equity, and Inclusion at Work is a comprehensive, accessible text focusing on DEI and how they influence employees’ access to work, their experiences in the workplace, and the outcomes for teams and organizations… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN16-04-20259781032542874
The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social media practices, and on creating high-quality content… Meer
€ 59,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN07-06-20239781032462264
With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new businesses every day, turning a profit and having social impact. This book explores how a humanities background can enable entrepreneurs to thrive… Meer
€ 60,95
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN02-04-20259781032577999
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Gebonden EN05-12-20239781032595375
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media… Meer
€ 258,73
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-12-20249781032712543
How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable? The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Gebonden EN13-05-20249781032730103
Most people believe capitalism is a compromise with selfish human nature. As Adam Smith put it, "It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest."… Meer
€ 252,54
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Paperback EN24-06-20259781032743332
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently… Meer
€ 81,42
Levertijd ± 11 werkdagen
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Paperback EN24-10-20249781032765143
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both… Meer
€ 81,42
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-10-20269781032816401
In today’s world, where social and environmental responsibility shapes long-term business success, sustainability is no longer a luxury - it is a strategic necessity. This book illustrates how sustainability can go beyond compliance and reporting requirements to become a catalyst for innovation and… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN24-06-20249781032838380
At what stage in the process do commercial projects go wrong? Some of the worst problems (unrealistic objectives, faulty assumptions, and poorly understood constraints) are 'programmed in' at conception when the bid is written, long before the project manager is brought on board… Meer
€ 63,87
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN13-12-20249781032874463
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 48,46
Levertijd ± 11 werkdagen
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