Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Zaterdag in huis
Praktisch sales- en accountmanagement 4e editie
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€ 67,95
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Werkboek Salessucces
Geert Delobelle
€ 25,99
Zaterdag in huis
Advertising and Promotion
George Belch
€ 89,82
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Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
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Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
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Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Zaterdag in huis
Click your Brain
Ria van Tol
€ 23,95
44,95
-47%
Zaterdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
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1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
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Salestech
Hanneke Vogels
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€ 29,95
± 3 werkdagen
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Pricing power
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Tips van de redactie

Inkoop voor Verkopers
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€ 21,50
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Offertes winnen
Peter de Weerd
€ 19,95
± 15 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 179 van 11.875 resultaten
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Paperback EN26-09-20119782940411504
Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Meer
€ 44,44
Levertijd ± 16 werkdagen
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Gebonden EN01-12-20239783031465093
​Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has… Meer
€ 205,74
Levertijd ± 16 werkdagen
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Paperback EN01-12-20249783031465123
​Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has… Meer
€ 205,74
Levertijd ± 16 werkdagen
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Paperback EN25-07-20249783031097843
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of… Meer
€ 234,99
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Gebonden EN02-04-20249783031502514
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the proceedings of the 10th Global Fashion Conference held in 2023, which since its creation in… Meer
€ 264,24
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Paperback EN24-03-20249783031189784
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been… Meer
€ 220,37
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Paperback EN04-05-20249783031200427
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved… Meer
€ 81,42
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Gebonden EN28-04-20249783031522468
The book focuses on the development of the concept of supply chain management and the current state of knowledge on supply chain structure and infrastructure. It draws together knowledge from materials management, purchasing and supply management, operations management, industrial marketing and… Meer
€ 205,74
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Paperback EN18-05-20259783031532887
The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges… Meer
€ 264,24
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Gebonden EN28-04-20249783031543418
The book features the second volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme "Recent Advancements in Tourism Business, Technology, and Social Sciences," which was held from August 29 to 31… Meer
€ 293,49
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Gebonden EN30-03-20249783031550355
The book will explore, using multiple perspectives from multiple contributors, two main aspects for circular economy (CE) business and technology (B&T): systems and value perspectives. Going beyond a linear-economic perspective--the traditional perspective--CE needs to develop intentional and… Meer
€ 205,74
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Gebonden EN02-07-20249783031584282
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea… Meer
€ 293,49
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Gebonden EN24-12-20249783031633935
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries… Meer
€ 293,49
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Gebonden EN31-10-20249783031642944
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights… Meer
€ 52,17
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Gebonden EN24-08-20249783031657269
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an… Meer
€ 234,99
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Gebonden EN24-11-20249783031665165
This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA)… Meer
€ 220,37
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Paperback EN15-03-20249783031246890
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals… Meer
€ 293,49
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Paperback EN13-03-20249783031261800
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally… Meer
€ 103,36
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Paperback EN31-08-20249783031353871
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world… Meer
€ 240,75
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Paperback EN29-11-20249783031404412
This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social… Meer
€ 234,99
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