Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN29-12-20209780367518547
Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a worthy goal for many people; however, turning the goal into reality is a daunting process… Meer
€ 56,35
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN31-05-20239780367524753
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market… Meer
€ 37,41
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN25-04-20229780367533861
This book is the first attempt to establish 'economic crime' as a new sub-discipline within criminology. Fraud, corruption, bribery, money laundering, price-fixing cartels and intellectual property crimes pursued typically for financial and professional gain, have devastating consequences for the… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN30-10-20209780367548179
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing… Meer
€ 251,60
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Gebonden EN08-07-20229780367549923
Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character… Meer
€ 100,06
Levertijd ± 11 werkdagen
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Gebonden EN09-07-20219780367550042
Exploring the practices developed by remote teams to maintain trust across cultures, this book offers both theoretical and practical resources to enable better working in challenging contexts of project work… Meer
€ 100,06
Levertijd ± 11 werkdagen
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Gebonden EN06-11-20209780367566777
Avoiding prejudice will be critical to economic success in the fourth industrial revolution. It is not the new and innovative technology that will matter in the next decade, but what we do with it. Using technology properly, with diverse decision making, is the difference between success and failure… Meer
€ 76,75
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Paperback EN30-06-20209780367596286
Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones… Meer
€ 69,47
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Paperback EN18-03-20229780367609061
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories… Meer
€ 81,12
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Gebonden EN25-02-20219780367623333
Tourism is a fast-growing and changing industry, which has become a driver of economic development in both developed and underdeveloped countries. While the tourism industry’s potential for shared value creation and sustainable development is acknowledged, the concerns around the environmental and… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN23-05-20229780367630089
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of… Meer
€ 100,06
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Paperback EN30-09-20209780367667399
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book… Meer
€ 69,47
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Paperback EN09-01-20239780367693213
This edited collection is an interdisciplinary and international collaborative book that critically investigates the growing phenomenon of Indigenous-industry agreements – agreements that are formed between Indigenous peoples and companies involved in the extractive natural resource industry… Meer
€ 65,10
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Paperback EN31-05-20239780367707590
This book offers an accurate and updated approach to the main contributions of cosmopolitan biolaw in relation to sustainability, global governance, organizational health care economics and COVID-19. Bringing together different robust and dense biojuridical epistemologies to analyze key bioethical… Meer
€ 69,47
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Paperback EN18-12-20209780367730994
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments… Meer
€ 70,92
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-09-20229780367761639
This book explores the complex legal, cultural, economic and human rights issues associated with development-induced displacement and resettlement (DIDR) in Vietnam. As in many parts of the world, urban expansion and large-scale infrastructure projects in Vietnam often rely on forced land… Meer
€ 251,60
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Paperback EN29-12-20209780367820947
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis… Meer
€ 73,84
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Paperback EN17-12-20199780367892197
Contemporary confluences of leadership decision-making and citizenship behavior often unintentionally contribute to the depletion of the world’s resources – escalating health, education, and social crises, as well as community, societal, and cultural struggles – to adapt to emerging global shifts… Meer
€ 72,38
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Paperback EN20-11-20089780415448932
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the… Meer
€ 91,32
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Gebonden EN04-06-20099780415489621
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in… Meer
€ 100,06
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