Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Dinsdag in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
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Werkboek Salessucces
Geert Delobelle
€ 25,99
Dinsdag in huis
Advertising and Promotion
George Belch
€ 89,82
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Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
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Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Dinsdag in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Dinsdag in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Dinsdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
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1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
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Salestech
Hanneke Vogels
Salestech
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Pricing power
Joris Smits
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€ 20,–
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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Woensdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Dinsdag in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 215 van 11.821 resultaten
Alle producten
Gebonden EN25-05-20219781138331525
New advances in neuroscience promise innovations in national security, especially in the areas of law enforcement, intelligence collection, and armed conflict. But ethical questions emerge about how we can, and should, use these innovations… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN05-06-20199781138364431
First published in 1997, this volume contributes to the knowledge for the trade of vegetables, fruits and tubers (so-called horticultural commodities). As African policy makers try to keep pace with new developments in private food trade, they require knowledge of the structures of private trade… Meer
€ 183,80
Levertijd ± 11 werkdagen
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Gebonden EN27-07-20179781138440876
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall… Meer
€ 308,13
Levertijd ± 8 werkdagen
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Gebonden EN02-10-20189781138504264
A fail-safe supply network is designed to mitigate the impact of variations and disruptions on people and corporations. This is achieved by (1) developing a network structure to mitigate the impact of disruptions that distort the network structure and (2) planning flow through the network to… Meer
€ 308,13
Levertijd ± 8 werkdagen
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Gebonden EN15-05-20189781138567481
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Gebonden EN26-02-20199781138593091
In The Green Leap to an Inclusive Economy , two leading thinkers, Stuart L. Hart and Fernando Casado Cañeque, challenge head on the two biggest issues facing humanity and the planet today: Inequality and Environmental Degradation… Meer
€ 252,54
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Paperback EN30-06-20209781138624993
First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the… Meer
€ 28,77
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Gebonden EN14-03-20189781138678828
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and… Meer
€ 252,54
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Paperback EN13-06-20189781138685345
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business… Meer
€ 65,34
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Gebonden EN13-07-20179781138724761
Five Steps to Strengthen Ethics in Organizations and Individuals draws on research and history to present effective tools to strengthen organizational ethics. Focusing on key topics such as the planning fallacy, moral disengagement, moral courage, the illusion of ethical superiority, confirmation… Meer
€ 100,44
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Paperback EN12-12-20169781138832206
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies… Meer
€ 93,13
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Gebonden EN14-12-20159781138847385
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer… Meer
€ 252,54
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Gebonden EN19-09-20179781138936911
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in… Meer
€ 252,54
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Gebonden EN01-09-20159781138962897
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice… Meer
€ 425,14
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Paperback EN01-01-19989781349145669
Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN01-01-19989781349146048
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. By presenting its case using a variety of analytical tools ranging from formal game theoretical systems to inductive models based on… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN13-07-19989781349264698
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN03-11-20089781349302604
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies. Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN16-07-20099781349310661
As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning… Meer
€ 122,99
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Paperback EN01-01-20129781349327416
Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption… Meer
€ 61,99
Levertijd ± 9 werkdagen
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