Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN26-02-20099780199211562
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships. Meer
€ 124,83
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-01-20159780199657261
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers… Meer
€ 175,85
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-11-20099780230239777
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in… Meer
€ 86,39
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN17-09-20109780230277700
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN22-12-20119780273723288
Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing… Meer
€ 118,50
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN15-07-20109780273731276
W e all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work. How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process… Meer
€ 22,48
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN23-07-20159780273758747
‘ Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications… Meer
€ 89,84
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN18-11-19919780333560761
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively… Meer
€ 183,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN17-08-19949780333607305
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes… Meer
€ 183,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN12-02-19959780333615454
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN14-11-19979780333659090
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN29-04-19969780333644188
Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. Productivity can be improved simply by rationalising low performing stores, merchandise ranges and by reducing the number of suppliers and employees… Meer
€ 183,99
Levertijd ± 9 werkdagen
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Gebonden EN12-07-19989780333668276
This collection of papers arises from two major international conferences on inward investment and regional development, and the role of accumulated capital in regional business development. The papers cover a wide spectrum of development and finance issues with the common theme that capital flows… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN26-02-19979780333677339
Much has been written about the speed and complexity of the transition throughout Central and Eastern Europe and former parts of the Soviet Union. The focus has invariably been on the macro scale and often from the perspective of a single discipline… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN25-11-19999780333753439
With the relaxation of capital controls in a large number of developed and developing countries and the globalization of capital markets, economies of emerging markets have attracted a great deal of attention… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN14-09-20019780333947692
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-11-20019780333972250
The definitive guide to the rapidly expanding weather risk management market. The US Department of Commerce estimates that nearly 10% of the US's $9 trillion GDP is exposed to weather risk. All over the world providers and end users are recognizing this fact and are turning their attention to ways… Meer
€ 244,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN15-04-20039780333987322
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN10-09-20039780333997352
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN18-03-20229780367609061
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories… Meer
€ 81,12
Levertijd ± 11 werkdagen
Gratis verzonden

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