Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
16,50

Nieuw in Reclame en verkoop

Geert Delobelle
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Harro Willemsen
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Patrick de Pelsmacker
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Neil Rackham
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Harro Willemsen
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€ 27,95
-22%
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Rolf Tempelman
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€ 49,75
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TOP 5 Reclame en verkoop

Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
32,50
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1
Sales vanuit je Hart
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22,99
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2
Salestech
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Salestech
29,95
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SALES. Oprecht & ontspannen
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22,50
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4
LEVEL 3 IN SALES (editie '24-'26)
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LEVEL 3 IN SALES (editie '24-'26)
27,95
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5

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Tips van de redactie

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Marjolein Bongers
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Harro Willemsen
€ 34,95
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Reserveer nu

Steven Van Belleghem
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Verwacht op 22-10-2026
Frank Bettger
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20209780367495633 15-12-2020
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.  Meer
€ 187,37
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20219780367894467 31-12-2021
• Timely and fills a gap by offering students a practical guide to tourist experience in a sequential way. Experience economy is becoming prominent and there is a need to understand and manage such experience in a tourism context.  Meer
€ 187,37
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20209780367900915 28-12-2020
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.  Meer
€ 216,04
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20219780367693145 17-5-2021
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.  Meer
€ 46,86
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20239780367693213 9-1-2023
This edited collection is an interdisciplinary and international collaborative book that critically investigates the growing phenomenon of Indigenous-industry agreements – agreements that are formed between Indigenous peoples and companies involved in the extractive natural resource industry.  Meer
€ 54,03
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20219780367757373 10-6-2021
This readable and concise research-based book discusses seven simple rules that will help businesses and individuals improve their customer satisfaction and workplace environments – and make the world a little better and more pleasant.  Meer
€ 184,32
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20209780367859206 25-9-2020
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.  Meer
€ 72,96
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20179780415549844 16-5-2017
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult.  Meer
€ 62,63
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20199780367880385 12-12-2019
In Cosmopolitan Business Ethics: Towards a Global Ethos of Management, Jacob Dahl Rendtorff maps the concept of global business ethics, related to sustainability and corporate governance, via an examination of the major theories of business ethics and the philosophy of management.  Meer
€ 59,74
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20099780415489638 1-6-2009
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.  Meer
€ 29,66
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20209780367734787 18-12-2020
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme.  Meer
€ 56,90
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20079780415416696 20-12-2007
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.  Meer
€ 206,64
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20119780415480437 21-4-2011
The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels.  Meer
€ 251,88
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20129780415541671 15-5-2012
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.  Meer
€ 15,32
Levertijd ongeveer 11 werkdagen
Gebonden Engels20069780415339445 15-5-2006
Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.  Meer
€ 187,37
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20069780415339452 15-5-2006
Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.  Meer
€ 53,86
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20149780415576659 7-2-2014
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good.  Meer
€ 187,37
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20119780415600255 28-2-2011
Stakeholder value, corporate social responsibility and sustainability: Are these, and similar, concepts sufficiently clear for fruitful research in business ethics?  Meer
€ 213,99
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20099780415459358 28-10-2009
Corporate Social Responsibility (CSR) is an important issue in contemporary business, management and politics, especially since the launch of the United Nations Global Compact in 2000 as an initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on them.  Meer
€ 208,88
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20059780415377799 15-12-2005
This book provides comprehensive and, above all, business focused guidance on the fundamentals of business law and how they should be integrated into ethical and effective business decisions.  Meer
€ 82,70
Levertijd ongeveer 11 werkdagen | Gratis verzonden

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