Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Dinsdag in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
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Werkboek Salessucces
Geert Delobelle
€ 25,99
Dinsdag in huis
Advertising and Promotion
George Belch
€ 89,82
Dinsdag in huis

Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Dinsdag in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Dinsdag in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Dinsdag in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Dinsdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
Dinsdag in huis
1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
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3
Salestech
Hanneke Vogels
Salestech
€ 29,95
Dinsdag in huis
4
Pricing power
Joris Smits
Pricing power
€ 20,–
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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Woensdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Dinsdag in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 235 van 11.816 resultaten
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Gebonden EN22-01-20159780199657261
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers… Meer
€ 176,50
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-10-20109780230252639
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN03-06-20109780230274815
Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN17-09-20109780230277700
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN14-12-20109780230613881
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Meer
€ 43,69
Levertijd ± 9 werkdagen
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Gebonden EN14-12-20219780231190701
geen beschrijving beschikbaar
€ 52,19
Levertijd ± 9 werkdagen
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Gebonden EN26-01-20119780230220324
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN19-07-20119780230293373
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN06-12-20119780230301313
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home… Meer
€ 61,99
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Gebonden EN14-05-20129780230339422
In light of the events of 2011, Real-Time Diplomacy examines how diplomacy has evolved as media have gradually reduced the time available to policy makers. It analyzes the workings of real-time diplomacy and the opportunities for media-centered diplomacy programs that bypass governments and directly… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN11-10-20129780230340343
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a… Meer
€ 80,29
Levertijd ± 9 werkdagen
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Paperback EN17-04-20239780323856157
**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases… Meer
€ 158,20
Levertijd ± 9 werkdagen
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Paperback EN06-06-20199780367243012
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade… Meer
€ 74,41
Levertijd ± 11 werkdagen
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Gebonden EN23-06-20219780367273040
This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Gebonden EN12-11-20209780367279752
Responsible Innovation encourages innovators to work together with stakeholders during the research and innovation process, to better align the outcomes of innovation with the values, needs and expectations of society… Meer
€ 252,54
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Paperback EN20-12-20229780367281489
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications… Meer
€ 65,34
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Gebonden EN31-12-20219780367321000
The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an organization… Meer
€ 275,94
Levertijd ± 11 werkdagen
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Gebonden EN05-12-20199780367369439
This book deals with the main challenges of sustainable development and the role of sustainable business and corporate social responsibility in implementing these challenges through sustainable leadership and innovations… Meer
€ 214,52
Levertijd ± 8 werkdagen
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Paperback EN19-09-20199780367386078
In a business world of uncertain budgets, relentless technology changes, scarce management talent, and intense production demands, theory is good, but practice sells. The Effective CIO: How to Achieve Outstanding Success through Strategic Alignment, Financial Management, and IT Governance is all… Meer
€ 96,05
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN01-03-20239780367426866
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior… Meer
€ 88,74
Levertijd ± 11 werkdagen
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