Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
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Praktisch sales- en accountmanagement 4e editie
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George Belch
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Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
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32,50
-70%
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Fred Kolsteeg
€ 27,95
34,95
-21%
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€ 34,95
49,75
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Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
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TOP 5 Reclame en verkoop

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Offertes winnen
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Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 253 van 11.816 resultaten
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Paperback EN22-11-20019780415230407
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building… Meer
€ 101,90
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN17-05-20069780415279970
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze… Meer
€ 252,54
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Gebonden EN06-12-20129780415623032
Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights… Meer
€ 153,09
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Paperback EN02-11-20129780415652001
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking… Meer
€ 75,57
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Gebonden EN28-09-20079780754603849
Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity… Meer
€ 258,73
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Paperback EN27-07-20019780789012906
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China… Meer
€ 120,87
Levertijd ± 11 werkdagen
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Paperback EN09-04-20029780789017031
Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways… Meer
€ 71,41
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Gebonden EN28-05-20089780805857887
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from… Meer
€ 252,54
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Paperback EN03-04-20089780805859898
This is a research-based book on whistle-blowing in organizations. The three noted authors describe studies on this important topic and the implications of the research and theory for organizational behavior, managerial practice, and public policy… Meer
€ 95,39
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Gebonden EN14-05-20099780805860863
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy… Meer
€ 252,54
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Gebonden EN10-11-20229781032012339
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication… Meer
€ 214,52
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Paperback EN19-12-20229781032023656
All management starts with self-management – handle fear and become an authentic leader. Often, the problem with management is not theoretical, but practical. Managers know enough about leadership, but a lot of them do not act accordingly… Meer
€ 31,70
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Gebonden EN03-03-20229781032050928
The forces of volatility, uncertainty, complexity and ambiguity (VUCA) in today’s world are shaping businesses and calling into question the wisdom of existing business models. VUCA challenges businesses to digitalize and transform in ways they had not contemplated before… Meer
€ 252,54
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Gebonden EN20-12-20219781032075211
It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data… Meer
€ 252,54
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Paperback EN21-07-20229781032110622
Everyone is a salesperson. Whether you want to admit it or not, there is a point where you have to persuade an individual or group to change their current course of action in favor of a new one. This book is a sales guide, but more importantly, it is a guide on how to transition into the… Meer
€ 46,32
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Gebonden EN31-01-20249781032112763
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into… Meer
€ 761,52
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Gebonden EN14-01-20229781032155319
Artificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity. This book looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts… Meer
€ 100,44
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Paperback EN30-09-20219781032176239
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing… Meer
€ 55,10
Levertijd ± 11 werkdagen
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Gebonden EN05-06-20239781032207292
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models… Meer
€ 308,13
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Paperback EN19-04-20249781032221212
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach… Meer
€ 85,81
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