Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Dinsdag in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
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Werkboek Salessucces
Geert Delobelle
€ 25,99
Dinsdag in huis
Advertising and Promotion
George Belch
€ 89,82
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Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Dinsdag in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Dinsdag in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Dinsdag in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Dinsdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
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1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
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Salestech
Hanneke Vogels
Salestech
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Pricing power
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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Woensdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Dinsdag in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 254 van 11.816 resultaten
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Paperback EN15-08-20239781032229225
Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media. While some forms of media writing have been honed and standardized over generations, others demand new ways of thinking and… Meer
€ 59,49
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN12-02-20259781032968353
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. Marketing was one of the first topics to attract sport academics’ attention, based on its close relationship with revenue generating… Meer
€ 258,73
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN01-10-20269781032937618
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising… Meer
€ 85,81
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN04-02-20259781032941325
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases… Meer
€ 381,26
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN19-11-20269781032984551
This text offers a comprehensive and accessible guide to understanding AI's impact on the fashion industry. This volume brings together contributions from leading researchers and industry professionals, providing insights into how AI is being used to create innovative designs, optimise supply… Meer
€ 65,34
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032921365
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens… Meer
€ 60,95
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN20-11-20269781041101291
This book offers a distinctive and evidence- based examination of why blockchain technology has not achieved the transformative impact in supply chain management that many anticipated. Drawing on extensive fieldwork with technology and supply chain executives across the logistics, food, and… Meer
€ 258,73
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN17-05-20239781071632109
This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A… Meer
€ 43,69
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN13-11-20269781041070887
This book delves into historical insights, contemporary and future dynamics of circular processes that shape the material, knowledge, and financial flows within the fashion and textile industry. The chapters move beyond studies of drivers and barriers to circular economy adoption in the sector… Meer
€ 258,73
Levertijd ± 11 werkdagen
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Paperback EN07-09-20159781137024817
Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations… Meer
€ 31,49
Levertijd ± 9 werkdagen
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Gebonden EN16-12-20139781137340689
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them… Meer
€ 74,19
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-11-20139781137348913
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit… Meer
€ 55,89
Levertijd ± 9 werkdagen
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Gebonden EN01-07-20149781137379276
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver… Meer
€ 68,09
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN23-10-20149781137386298
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the… Meer
€ 43,69
Levertijd ± 9 werkdagen
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Gebonden EN11-11-20149781137479556
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow… Meer
€ 31,49
Levertijd ± 9 werkdagen
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Gebonden EN19-09-20139781137354051
From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today's global job market that moves significantly beyond strategies associated with simply developing a resume, cover letter or business plan. Meer
€ 58,33
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN09-12-20149781137444202
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Meer
€ 55,89
Levertijd ± 9 werkdagen
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Gebonden EN20-07-20159781137463319
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN02-12-20159781137492425
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage… Meer
€ 220,59
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN08-07-20159781137501134
Optimizing Supply Chain Performance takes industrial case studies from SMEs in China to examine the importance of information sharing and coordinated management as essential mechanisms to improve supply chain performance. Meer
€ 122,99
Levertijd ± 9 werkdagen
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